Manav Rachna University (MRU)
BBA in Digital Marketing (IMARTICUS Learning) at Manav Rachna University (MRU), Faridabad
- The Bachelor of Business Administration (BBA) in Digital Marketing (IMARTICUS Learning) at Manav Rachna University (MRU), Faridabad is a 4-year undergraduate program designed to build strong expertise in digital marketing, online branding, data-driven marketing strategies, and modern business practices.
- The program integrates core management education with industry-aligned digital marketing training by IMARTICUS Learning, offering hands-on exposure to real-world tools, live campaigns, analytics platforms, and professional certifications.
BBA in Digital Marketing – Course Details
Duration: 4 Years (8 Semesters)
Eligibility: 10+2 with minimum 50% aggregate
University: Manav Rachna University (MRU), Faridabad
Course Fee (Per Year): ₹2,54,400
BBA in Digital Marketing – Course Structure
| Year | Core Subjects | Specialization / Advanced Subjects | Practical & Project Components |
|---|---|---|---|
| 1st Year | Principles of Management, Business Communication | Marketing Fundamentals, Digital Business Basics | Practical Assignments, Case Studies |
| 2nd Year | Business Statistics, Consumer Behaviour | SEO & SEM, Social Media Marketing | Live Campaigns, Tool-Based Labs |
| 3rd Year | Financial Management, Business Law | Content Marketing, Performance Marketing | Industry Projects, Analytics Reports |
| 4th Year | Strategic Management, Brand Management | Marketing Analytics, AI in Digital Marketing | Major Project, Internship |
Job Profiles & Key Responsibilities
Digital Marketing Executive: Plan and execute online marketing campaigns
SEO / SEM Specialist: Optimize websites and manage paid advertising campaigns
Social Media Manager: Build brand presence and engage audiences on social platforms
Content Marketing Strategist: Develop content strategies to drive engagement and leads
Marketing Analyst: Analyze digital performance metrics and campaign effectiveness
Career Sectors
Digital Marketing & Advertising Agencies
E-commerce & Online Retail Companies
Media, Branding & Creative Firms
Corporate Marketing Departments
Startups & Technology Companies
Freelancing & Entrepreneurship
Why Choose BBA in Digital Marketing at MRU?
Industry-integrated curriculum with IMARTICUS Learning
Hands-on training with real digital tools, live projects, and certifications
Strong focus on data-driven and performance marketing skills
Excellent career opportunities in digital marketing, branding, analytics, and e-commerce
Ideal foundation for higher studies such as MBA (Marketing / Digital Marketing)
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