Bachelor of Business Administration (BBA) – Global International Business (AIS, New Zealand) at Manav Rachna University (MRU), Faridabad

The Bachelor of Business Administration (BBA) – Global International Business (AIS, New Zealand) at Manav Rachna University (MRU), Faridabad is a 4-year undergraduate program designed to provide in-depth knowledge of international business operations, global markets, cross-border trade, and international management practices.
This program combines core management concepts, international trade principles, global marketing strategies, and practical exposure, preparing students for careers in multinational companies, global trade organizations, and international business environments.

BBA Global International Business – Course Details

The curriculum emphasizes core business fundamentals along with international exposure and global management skills.

Year	Core Subjects	Specialization / Advanced Subjects	Practical & Project Components
1st Year	Principles of Management, Business Communication	Fundamentals of Global Business	Practical Assignments, Case Studies
2nd Year	Financial Accounting, Organizational Behaviour	International Trade & Logistics	Business Simulations, Mini Projects
3rd Year	Marketing Management, Financial Management	International Marketing, Cross-Cultural Management	Industry-Oriented Projects, Case Studies
4th Year	Strategic Management, Business Ethics	Global Business Strategy, International Economics	Major Project, Internship

Graduates are prepared for professional and managerial roles in international business, global trade, and multinational organizations.

International Business Executive: Manage and coordinate global business operations
Export–Import Executive: Handle international trade documentation and compliance
Global Marketing Executive: Develop and implement marketing strategies for international markets
Business Development Executive: Identify and expand global business opportunities
International Operations Analyst: Analyze and optimize cross-border business processes

Internationally aligned curriculum in association with AIS, New Zealand
Strong focus on global business, trade, and cross-cultural management
Hands-on learning through projects, simulations, and internships
Excellent career opportunities in international business and multinational companies
Strong foundation for higher studies such as MBA (International Business), Global PGDM, or overseas education programs

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