Maya Devi University Dehradun,

Bachelor of Business Administration (BBA) in Marketing Management

Maya Devi University, Dehradun

Program Overview

The Bachelor of Business Administration (BBA) in Marketing Management is a three-year undergraduate program designed to develop skilled marketing professionals with strong business knowledge and practical exposure.

The program focuses on marketing strategy, consumer behavior, branding, sales management, advertising, digital marketing, and market research. It prepares students to understand market dynamics and execute effective marketing plans in competitive business environments.

Program Details

Eligibility Criteria

• Passed 10+2 (Class 12) or equivalent from a recognized board

• Students from any stream (Science, Commerce, Arts) are eligible

• Admission as per university norms

Fee Structure 

Other university charges, if applicable, are payable as per academic guidelines.

Program Curriculum Overview

Key subjects covered include:

• Principles of Management

• Marketing Management

• Consumer Behavior

• Sales & Distribution Management

• Advertising and Brand Management

• Digital Marketing

• Market Research & Marketing Analytics

• Retail and Service Marketing

• Business Communication

Learning is supported through case studies, presentations, internships, live projects, and industry interactions.

Program Outcomes

After completing the program, students will be able to:

• Understand core marketing and business concepts

• Analyze consumer behavior and market trends

• Develop effective marketing and branding strategies

• Use digital marketing tools and platforms

• Communicate effectively and work in professional teams

Career Prospects

Graduates can work as:

• Marketing Executive

• Sales Executive

• Brand Executive

• Digital Marketing Executive

• Business Development Executive

• Market Research Analyst

Career opportunities exist in corporates, FMCG companies, advertising agencies, digital marketing firms, retail chains, startups, and service industries. The program also serves as a strong base for an MBA in Marketing.