Maya Devi University Dehradun,

Bachelor of Business Administration (BBA) in Digital Marketing

Maya Devi University, Dehradun

Program Overview

The Bachelor of Business Administration (BBA) in Digital Marketing is a three-year undergraduate program designed to develop skilled professionals for the fast-growing digital economy.

The program focuses on modern marketing practices using digital platforms such as search engines, social media, websites, mobile apps, and online marketplaces. Students learn how to plan, execute, analyze, and optimize digital marketing campaigns using real-world tools and data-driven strategies.

Program Details

Eligibility Criteria

• Passed 10+2 (Class 12) or equivalent from a recognized board

• Students from any stream (Science, Commerce, Arts) are eligible

• Admission as per university norms

Fee Structure

Other university charges, if applicable, are payable as per academic guidelines.

Program Curriculum Overview

The curriculum combines core management subjects with specialized digital marketing courses, including:

• Principles of Management

• Marketing Management

• Digital Marketing Fundamentals

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Social Media Marketing

• Content Marketing and Copywriting

• Email and Mobile Marketing

• Web Analytics and Google Tools

• E-commerce and Online Branding

Learning is enhanced through live projects, case studies, internships, campaign planning, and practical assignments.

Program Outcomes

After completing the program, students will be able to:

• Plan and execute digital marketing strategies

• Use SEO, SEM, and social media platforms effectively

• Analyze campaign performance using analytics tools

• Create engaging digital content and online brand strategies

• Understand consumer behavior in digital environments

• Work effectively in marketing teams and digital agencies

Career Prospects

Graduates of BBA in Digital Marketing can pursue roles such as:

• Digital Marketing Executive

• SEO / SEM Executive

• Social Media Manager

• Content Marketing Executive

• Performance Marketing Executive

• Email Marketing Specialist

• E-commerce Marketing Executive

• Digital Marketing Analyst

Career opportunities are available in digital marketing agencies, IT companies, startups, e-commerce firms, media houses, and corporate marketing departments. The program also provides a strong foundation for an MBA in Marketing or Digital Marketing.

Why Choose BBA in Digital Marketing

• Industry-oriented digital marketing curriculum

• Practical exposure to real tools and platforms

• High-demand skill-based specialization

• Excellent career scope in digital and online businesses

• Strong foundation for higher studies and entrepreneurship