Maya Devi University Dehradun,

Bachelor of Business Administration (BBA) in Retail Management

Maya Devi University, Dehradun

Program Overview

The Bachelor of Business Administration (BBA) in Retail Management is a three-year undergraduate program designed to prepare students for managerial and supervisory roles in the retail and consumer services industry.

The program focuses on understanding modern retail operations, supply chain management, merchandising, customer relationship management, sales strategies, and retail analytics. It equips students with both managerial knowledge and practical skills required to manage retail stores, shopping malls, supermarkets, e-commerce platforms, and organized retail chains.

Program Details

Eligibility Criteria

• Passed 10+2 (Class 12) or equivalent examination from a recognized board

• Students from any stream (Science, Commerce, or Arts) are eligible

• Admission as per university norms

Fee Structure

Other university charges, if applicable, are payable as per academic guidelines.

Program Curriculum Overview

The curriculum combines core management subjects with retail-specific courses, including:

• Principles of Management

• Retail Management

• Consumer Behavior

• Retail Operations and Store Management

• Merchandising and Category Management

• Supply Chain and Logistics Management

• Retail Marketing and Sales Management

• Inventory and Warehouse Management

• E-Commerce and Omni-Channel Retailing

• Customer Relationship Management (CRM)

Students gain practical exposure through case studies, store simulations, live projects, internships, and industry interactions.

Program Outcomes

After completing the program, students will be able to:

• Understand the structure and functioning of the retail industry

• Manage store operations, inventory, and supply chains efficiently

• Analyze consumer behavior and retail market trends

• Apply marketing and sales strategies in retail environments

• Develop leadership, communication, and customer service skills

• Use technology and data for retail decision-making

Career Prospects

Graduates of BBA in Retail Management can pursue roles such as:

• Retail Store Manager

• Retail Operations Executive

• Sales Manager

• Merchandising Executive

• Supply Chain Executive

• Inventory Control Executive

• Customer Relationship Manager

• E-Commerce Operations Executive

Career opportunities exist in shopping malls, retail chains, supermarkets, e-commerce companies, fashion and lifestyle brands, FMCG companies, and logistics firms. The program also provides a strong foundation for an MBA in Retail Management or Marketing.

Why Choose BBA in Retail Management

• Industry-oriented retail curriculum

• Strong focus on practical retail operations and customer management

• Exposure to modern retail formats and e-commerce

• Excellent career opportunities in organized retail and online platforms

• Ideal foundation for higher studies and leadership roles in retail