Maya Devi University Dehradun,

Master of Business Administration (MBA) – Marketing

Maya Devi University, Dehradun

The MBA in Marketing is a two-year postgraduate program designed to develop skilled marketing professionals with strong knowledge of consumer behavior, brand management, market research, and digital marketing strategies. The program focuses on building analytical, creative, and strategic skills required to manage products, brands, and markets in today’s competitive business environment.

The curriculum integrates theoretical frameworks with practical exposure through live projects, case studies, internships, simulations, and industry interactions. Graduates are prepared to plan and execute effective marketing strategies across traditional and digital platforms.

Program Details

• Program Name: MBA – Marketing

• Duration: 2 Years (4 Semesters)

• Mode: Full-time

• Level: Postgraduate

Eligibility Criteria

• Bachelor’s degree in any discipline from a recognized university

• Minimum 50% marks for General category

• Minimum 45% marks for SC/ST category

Fee Structure 

Total Program Fee (2 Years)

• All India: ₹2,80,000

• UK Domicile: ₹2,50,000

Program Overview

The MBA Marketing program provides in-depth understanding of market dynamics, customer behavior, branding, advertising, sales management, and digital marketing. Students learn how to analyze markets, design marketing strategies, manage brands, and leverage digital tools for business growth.

Special emphasis is given to data-driven marketing, social media marketing, SEO/SEM, content marketing, and integrated marketing communication to meet current industry demands.

Key Subjects Covered

• Marketing Management

• Consumer Behavior

• Brand Management

• Market Research & Analytics

• Sales & Distribution Management

• Advertising & Promotion Management

• Digital Marketing

• Social Media & Content Marketing

• Product & Pricing Strategy

• Strategic Marketing Management

Program Outcomes (POs)

• Understand consumer needs and market trends

• Design effective marketing and branding strategies

• Apply digital marketing tools and platforms

• Analyze market data for strategic decisions

• Develop communication, negotiation, and leadership skills

• Manage sales operations and customer relationships

Career Prospects

Graduates can work as:

• Marketing Manager

• Brand Manager

• Digital Marketing Manager

• Sales Manager

• Market Research Analyst

• Product Manager

• Business Development Manager

• Advertising & Media Planner