Maya Devi University Dehradun,

Master of Business Administration (MBA) – Digital Marketing

Maya Devi University, Dehradun

The MBA in Digital Marketing is a two-year postgraduate program designed to equip students with advanced knowledge of digital marketing strategies, analytics, and online brand management. The program focuses on the fast-growing digital ecosystem, enabling students to plan, execute, and optimize digital marketing campaigns across various platforms.

This program blends core management principles with modern digital tools such as SEO, social media marketing, content marketing, paid advertising, and data analytics. Through practical projects, live campaigns, case studies, and internships, students gain hands-on exposure to real-world digital marketing practices.

Program Details

• Program Name: MBA – Digital Marketing

• Duration: 2 Years (4 Semesters)

• Mode: Full-time

• Level: Postgraduate

Eligibility Criteria

• Bachelor’s degree in any discipline from a recognized university

• Minimum 50% marks for General category

• Minimum 45% marks for SC/ST category

Fee Structure

Total Program Fee (2 Years)

• All India: ₹2,80,000

• UK Domicile: ₹2,50,000

Program Overview

The MBA Digital Marketing program prepares students to manage and grow businesses in the digital era. The curriculum focuses on consumer behavior in the digital space, marketing analytics, online advertising strategies, and brand communication across digital platforms.

Students learn to use digital marketing tools and analytics to measure campaign performance, optimize marketing spend, and drive business growth. The program emphasizes creativity, data-driven decision-making, and strategic thinking.

Key Subjects Covered

• Principles of Marketing Management

• Digital Marketing Strategy

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Social Media Marketing

• Content Marketing & Brand Storytelling

• Digital Analytics & Data Interpretation

• Online Advertising & Media Planning

• E-commerce & Mobile Marketing

• Consumer Behavior

• Strategic Management

Program Outcomes (POs)

• Develop and implement effective digital marketing strategies

• Analyze digital campaign performance using analytics tools

• Manage brand presence across social media and digital platforms

• Apply SEO, SEM, and paid advertising techniques

• Understand consumer behavior in digital markets

• Lead digital transformation initiatives in organizations

Career Prospects

Graduates can pursue careers as:

• Digital Marketing Manager

• SEO / SEM Specialist

• Social Media Manager

• Digital Analytics Expert

• Brand Manager

• Content Marketing Strategist

• E-commerce Manager

• Marketing Consultant