

BBA Global Marketing and Event Management (Hons) at MIT World Peace University (MIT-WPU), Pune
The BBA Global Marketing and Event Management (Hons) at MIT World Peace University (MIT-WPU), Pune is a 4-year undergraduate program designed to develop strong foundations in marketing management, global branding, event planning, and strategic communication.
The program integrates core management subjects with global marketing practices, event planning & execution, brand management, and industry-oriented projects, preparing students for careers in marketing, event management, media, and higher studies.
BBA Global Marketing and Event Management (Hons) – Course Details
Duration: 4 Years (8 Semesters)
Eligibility: Minimum 50% aggregate in 10+2
University: MIT World Peace University (MIT-WPU), Pune
Course Fee (Per Year): ₹3,30,000
BBA Global Marketing and Event Management (Hons) – Course Structure
The curriculum focuses on business management fundamentals along with specialized global marketing and event management subjects.
| Year | Core Subjects | Major / Advanced Subjects | Practical & Project Components |
|---|---|---|---|
| 1st Year | Principles of Management, Business Economics | Business Communication | Presentations, Case Studies |
| 2nd Year | Financial Management, Marketing Management | Event Management Fundamentals | Live Events, Mini Projects |
| 3rd Year | Consumer Behavior, Business Analytics | Global Marketing Strategies | Industry Projects, Case Studies |
| 4th Year | Strategic Management, Brand Management | Advanced Event & Marketing Electives | Major Project, Internship |
Career Scope after BBA Global Marketing and Event Management (Hons)
Graduates are prepared for creative and managerial roles in marketing, branding, and event industries.
Job Profiles & Key Responsibilities
Marketing Executive: Plan and execute marketing campaigns
Event Manager: Organize and manage corporate and public events
Brand Executive: Build and manage brand identity
Public Relations Executive: Handle media and public communications
Digital Marketing Coordinator: Support online marketing initiatives
Career Sectors
Marketing & Advertising Agencies
Event Management & Production Companies
Media & Entertainment Industry
Corporate Marketing Departments
Hospitality & Tourism Sector
Digital & Creative Agencies
Why Choose BBA Global Marketing and Event Management (Hons) at MIT-WPU?
Industry-oriented curriculum focused on global marketing and event management
Hands-on exposure through live events, projects, and internships
Strong demand in marketing, branding, and event industries
Skill development in communication, planning, and brand strategy
Excellent pathway for MBA (Marketing) and event management careers
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