MIT World Peace University (MIT-WPU), Pune

MIT World Peace University (MIT-WPU), Pune

Survey No, 124, Paud Rd, Kothrud, Pune, Maharashtra
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4.6 Ratings
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Private|Estd. 1983|NIRF #70 (Pharmacy) 2025|NAAC Grade A

Written By Shilpa Sushil

Updated on – 12 Jan, 2026

BBA Global Marketing and Event Management (Hons) at MIT World Peace University (MIT-WPU), Pune

  • The BBA Global Marketing and Event Management (Hons) at MIT World Peace University (MIT-WPU), Pune is a 4-year undergraduate program designed to develop strong foundations in marketing management, global branding, event planning, and strategic communication.

  • The program integrates core management subjects with global marketing practices, event planning & execution, brand management, and industry-oriented projects, preparing students for careers in marketing, event management, media, and higher studies.

BBA Global Marketing and Event Management (Hons) – Course Details

  • Duration: 4 Years (8 Semesters)

  • Eligibility: Minimum 50% aggregate in 10+2

  • University: MIT World Peace University (MIT-WPU), Pune

  • Course Fee (Per Year): ₹3,30,000

BBA Global Marketing and Event Management (Hons) – Course Structure

  • The curriculum focuses on business management fundamentals along with specialized global marketing and event management subjects.

YearCore SubjectsMajor / Advanced SubjectsPractical & Project Components
1st YearPrinciples of Management, Business EconomicsBusiness CommunicationPresentations, Case Studies
2nd YearFinancial Management, Marketing ManagementEvent Management FundamentalsLive Events, Mini Projects
3rd YearConsumer Behavior, Business AnalyticsGlobal Marketing StrategiesIndustry Projects, Case Studies
4th YearStrategic Management, Brand ManagementAdvanced Event & Marketing ElectivesMajor Project, Internship

Career Scope after BBA Global Marketing and Event Management (Hons)

  • Graduates are prepared for creative and managerial roles in marketing, branding, and event industries.

Job Profiles & Key Responsibilities

  • Marketing Executive: Plan and execute marketing campaigns

  • Event Manager: Organize and manage corporate and public events

  • Brand Executive: Build and manage brand identity

  • Public Relations Executive: Handle media and public communications

  • Digital Marketing Coordinator: Support online marketing initiatives

Career Sectors

  • Marketing & Advertising Agencies

  • Event Management & Production Companies

  • Media & Entertainment Industry

  • Corporate Marketing Departments

  • Hospitality & Tourism Sector

  • Digital & Creative Agencies

Why Choose BBA Global Marketing and Event Management (Hons) at MIT-WPU?

  • Industry-oriented curriculum focused on global marketing and event management

  • Hands-on exposure through live events, projects, and internships

  • Strong demand in marketing, branding, and event industries

  • Skill development in communication, planning, and brand strategy

  • Excellent pathway for MBA (Marketing) and event management careers

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