MIT World Peace University (MIT-WPU), Pune
BBA Sales and Marketing (Hons) at MIT World Peace University (MIT-WPU), Pune
The BBA Sales and Marketing (Hons) at MIT World Peace University (MIT-WPU), Pune is a 4-year undergraduate program designed to build strong foundations in sales management, marketing strategies, consumer behavior, and brand development.
The program integrates core management subjects with sales techniques, market research, digital marketing basics, and industry-oriented projects, preparing students for careers in sales, marketing, and business development.
BBA Sales and Marketing (Hons) – Course Details
Duration: 4 Years (8 Semesters)
Eligibility: Minimum 50% aggregate in 10+2
University: MIT World Peace University (MIT-WPU), Pune
Course Fee (Per Year): ₹3,30,000
BBA Sales and Marketing (Hons) – Course Structure
The curriculum focuses on business management fundamentals along with specialized sales and marketing subjects.
| Year | Core Subjects | Major / Advanced Subjects | Practical & Project Components |
|---|---|---|---|
| 1st Year | Principles of Management, Business Economics | Business Communication | Presentations, Case Studies |
| 2nd Year | Financial Management, Marketing Management | Sales Management | Live Sales Projects, Mini Internships |
| 3rd Year | Consumer Behavior, Business Analytics | Digital & Retail Marketing | Industry Projects, Case Studies |
| 4th Year | Strategic Management, Brand Management | Advanced Sales & Marketing Electives | Major Project, Internship |
Career Scope after BBA Sales and Marketing (Hons)
Graduates are prepared for sales-driven and marketing-oriented roles across multiple industries.
Job Profiles & Key Responsibilities
Sales Executive: Drive sales and manage client relationships
Marketing Executive: Plan and execute marketing campaigns
Business Development Executive: Identify and grow business opportunities
Brand Executive: Manage and promote brand image
Retail & Channel Manager: Handle distribution and channel sales
Career Sectors
Sales & Marketing Organizations
FMCG & Retail Companies
Advertising & Marketing Agencies
E-commerce & Digital Businesses
Corporate Sales Departments
Startups & Business Enterprises
Why Choose BBA Sales and Marketing (Hons) at MIT-WPU?
Industry-oriented curriculum focused on sales and marketing excellence
Practical exposure through live sales projects, case studies, and internships
Strong demand for skilled professionals in sales-driven industries
Skill development in communication, negotiation, and market strategy
Excellent pathway for MBA (Marketing) and advanced marketing careers
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