NIET, Greater Noida

Master of Business Administration (MBA) in Marketing and Finance

The MBA in Marketing and Finance at Noida Institute of Engineering and Technology (NIET), Greater Noida is a dual-specialization postgraduate program designed to develop future-ready professionals with strong expertise in market strategy, consumer behavior, financial management, and corporate decision-making. The program blends theoretical knowledge with practical exposure to prepare students for leadership roles in the corporate and financial sectors.

Program Overview

• Degree Awarded: Master of Business Administration (MBA)

• Specializations: Marketing & Finance

• Duration: 2 Years (4 Semesters)

• Mode of Study: Full-Time

• Affiliation: Dr. A.P.J. Abdul Kalam Technical University (AKTU)

• Approval: AICTE

• Accreditation: NAAC ‘A’ Grade (Institutional)

Why Study MBA in Marketing & Finance at NIET?

• Industry-oriented curriculum aligned with current business trends

• Dual specialization offering wider career opportunities

• Experienced faculty from academia and corporate backgrounds

• Case-study based learning, live projects, and industry interaction

• Regular workshops, seminars, and guest lectures by industry experts

• Strong placement and career support through the Career Management Centre

Course Curriculum Highlights

Marketing Specialization

• Principles of Marketing Management

• Consumer Behavior

• Sales & Distribution Management

• Digital Marketing & Social Media Marketing

• Brand Management

• Marketing Analytics

• Advertising & Promotion Management

• International Marketing

Finance Specialization

• Financial Management

• Corporate Finance

• Financial Markets & Institutions

• Investment Analysis & Portfolio Management

• Cost & Management Accounting

• Banking & Insurance Management

• Taxation & Financial Planning

• Risk Management & Derivatives

Core & General Management Subjects

• Organizational Behavior

• Human Resource Management

• Business Economics

• Operations & Supply Chain Management

• Business Research Methods

• Strategic Management

The program also includes summer internships, minor & major projects, case analyses, presentations, and dissertation work.

Eligibility Criteria

• Bachelor’s degree in any discipline from a recognized university

• Minimum 50% aggregate marks (45% for reserved categories, as per norms)

• Admission through CAT / MAT / CMAT / XAT / ATMA / CUET-PG / AKTU counseling or institute-level selection

Admission Process

• Apply online or visit the NIET Greater Noida campus

• Shortlisting based on entrance exam scores and academic performance

• Group discussion / personal interview (if applicable)

• Final admission after document verification and fee submission

Career Opportunities

Marketing Roles

• Marketing Manager

• Brand Manager

• Digital Marketing Specialist

• Sales & Business Development Manager

• Market Research Analyst

• Product Manager

Finance Roles

• Financial Analyst

• Investment Banker

• Relationship Manager

• Banking & Finance Executive

• Credit Analyst

• Risk & Portfolio Manager

Other Career Paths

• Consulting

• Corporate Strategy

• Entrepreneurship & Start-ups

Placement Support

NIET offers strong placement assistance through its Career Management Centre, including:

• Aptitude, communication, and personality development training

• Resume building and mock interviews

• Internship and live project opportunities

• Campus recruitment drives with reputed companies

Top Recruiters

HDFC Bank, ICICI Bank, Axis Bank, Deloitte, KPMG, TCS, Infosys, Wipro, HUL, ITC, Amazon, Flipkart, Byju’s, and other leading organizations.

Higher Education & Professional Certifications

After completing the program, students may pursue:

• Ph.D. in Management

• Professional certifications such as CFA, FRM, NISM, Digital Marketing, SAP (FICO/CRM)

• Advanced executive programs and leadership certifications

Scholarships

Eligible students can apply for:

• Merit-based scholarships

• Government and state scholarships

• Need-based financial assistance

(Scholarships are subject to institutional and government norms.)

Infrastructure & Student Support

• Smart classrooms with modern teaching aids

• Central library with digital journals and databases

• Computer labs and research facilities

• Hostel facilities for boys and girls

• Wi-Fi enabled campus

• Academic mentoring, career counseling, and entrepreneurship support