Rai Technology University, (RTU) Bangalore

BBA Overview

Course Name

Bachelor of Business Administration

Program

BBA
BBA Hons

Specializations

Digital Marketing
Applied HR
Finance
Marketing

Course Duration

• 3 Years

• 6 Semesters
  (BBA Hons option available up to 8 semesters)

Eligibility Criteria

• 10 plus 2 from a recognized board

• Minimum 45 percent marks

Fee Structure 2025–26

Course Highlights

• Strong foundation in business and management concepts

• Choice based specializations

• Industry oriented curriculum

• Practical learning through case studies and projects

• Skill development in management and leadership

Key Learning Areas

• Principles of Management

• Business Economics

• Financial Accounting

• Marketing Management

• Human Resource Management

• Business Communication

• Entrepreneurship Development

Career Opportunities

After completing BBA students can work as

• Management Trainee

• Marketing Executive

• HR Executive

• Business Development Executive

• Operations Executive

• Digital Marketing Executive

Students may also pursue higher studies such as MBA or professional courses.

Admission Process

• Online application submission

• Document verification

• Admission confirmation

• Enrollment by fee payment