Rai University Ahmedabad
BBA – Sales & Digital Marketing
Offered by Rai University
About the Course
The BBA in Sales & Digital Marketing at Rai University is an undergraduate program designed to build strong expertise in sales management, marketing strategies, and digital marketing tools required in today’s competitive and technology-driven business environment.
The course focuses on consumer behavior, branding, sales techniques, digital platforms, social media marketing, SEO, content marketing, and data-driven marketing strategies. Through case studies, live projects, digital campaigns, presentations, internships, and industry exposure, students gain practical skills aligned with current market demands.
This program prepares graduates for careers in sales, marketing, digital branding, business development, entrepreneurship, and higher studies such as MBA.
Course Highlights
| Particular | Details |
|---|---|
| Course Name | Bachelor of Business Administration (BBA) |
| Specialization | Sales & Digital Marketing |
| Level | Undergraduate |
| Duration | 3 Years |
| Mode of Study | Full-Time |
| School | Rai School of Management |
| Awarding Body | Rai University, Ahmedabad |
Eligibility Criteria
| Requirement | Details |
|---|---|
| Educational Qualification | 10+2 from a recognized board |
| Minimum Marks | 45% (40% for reserved category) |
| Admission Basis | Merit / University norms |
Fee Structure
| Fee Component | Amount |
|---|---|
| Tuition Fee (Per Year) | ₹70,000 |
| Examination Fee | As applicable |
| Registration Fee | As per University norms |
| Caution Money (Refundable) | As per University policy |
Fee Summary
| Particular | Amount |
|---|---|
| Total Course Fee (3 Years) | ₹2,10,000 |
Hostel, mess, transport and other charges (if applicable) are extra.
Curriculum Overview
Core Management Subjects
| Core Areas |
|---|
| Principles of Management |
| Business Communication |
| Business Economics |
| Accounting for Managers |
| Organizational Behaviour |
| Business Law |
| Entrepreneurship Development |
Sales & Digital Marketing Focus
| Specialization Areas |
|---|
| Principles of Marketing |
| Sales Management |
| Consumer Behaviour |
| Digital Marketing Fundamentals |
| Search Engine Optimization (SEO) |
| Social Media Marketing |
| Content & Email Marketing |
| Online Advertising (Google & Social Media Ads) |
| Brand Management |
| Marketing Analytics |
| Live Projects & Campaigns |
Career Opportunities
Graduates of BBA Sales & Digital Marketing can pursue roles such as:
| Career Roles |
|---|
| Digital Marketing Executive |
| Sales Executive / Sales Manager |
| Business Development Executive |
| Social Media Manager |
| SEO / SEM Executive |
| Brand Executive |
| Marketing Analyst |
| Growth Marketer |
| Entrepreneur |
| Higher Studies (MBA / PG Programs) |
Industry Exposure & Learning Outcomes
| Learning Outcomes |
|---|
| Strong understanding of sales & marketing concepts |
| Practical knowledge of digital marketing tools |
| Analytical & customer-focused approach |
| Communication & persuasion skills |
| Industry-ready professional competence |
Why Choose BBA Sales & Digital Marketing at Rai University?
| Advantages |
|---|
| Industry-oriented digital marketing curriculum |
| Practical learning with live projects |
| Exposure to real-world marketing tools |
| Experienced faculty & mentoring |
| Career guidance & placement support |
| Strong foundation for MBA & marketing careers |
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