Rai University Ahmedabad
B.Com – Marketing Management
Bachelor of Commerce (Marketing Management)
Offered by Rai University
About the Course
The B.Com in Marketing Management at Rai University is an undergraduate program designed to develop a strong understanding of marketing principles, consumer behavior, sales strategies, branding, and market analysis along with core commerce subjects. The course prepares students to understand how markets function and how products and services are promoted, priced, and distributed.
The program blends commerce fundamentals with modern marketing practices, including digital marketing basics, sales management, advertising, and market research. Through case studies, projects, presentations, internships, and industry exposure, students gain practical skills required for careers in marketing, sales, business development, and entrepreneurship.
Course Highlights
| Particular | Details |
|---|---|
| Course Name | Bachelor of Commerce (B.Com) |
| Specialization | Marketing Management |
| Level | Undergraduate |
| Duration | 3 Years |
| Mode of Study | Full-Time |
| School | Rai School of Management |
| Awarding Body | Rai University, Ahmedabad |
Eligibility Criteria
| Requirement | Details |
|---|---|
| Educational Qualification | 10+2 from a recognized board |
| Minimum Marks | 45% (40% for reserved category) |
| Admission Basis | Merit / University norms |
Fee Structure
(As per University norms)
| Fee Component | Details |
|---|---|
| Tuition Fee | As per University norms |
| Examination Fee | As applicable |
| Registration Fee | As per University norms |
| Caution Money (Refundable) | As per University policy |
Hostel, mess, transport and other charges (if applicable) are extra.
Curriculum Overview
Core Commerce Subjects
| Core Areas |
|---|
| Financial Accounting |
| Business Economics |
| Business Mathematics & Statistics |
| Business Law |
| Business Communication |
| Organizational Behaviour |
| Entrepreneurship Development |
Marketing Management Focus
| Marketing Specialization Areas |
|---|
| Principles of Marketing |
| Consumer Behaviour |
| Sales Management |
| Advertising & Promotion Management |
| Brand Management |
| Market Research |
| Digital Marketing Basics |
| Retail & Distribution Management |
| Marketing Analytics (Introductory) |
Practical Learning & Skill Development
| Practical Exposure |
|---|
| Case studies & real-world marketing scenarios |
| Sales & marketing projects |
| Presentations & group discussions |
| Market surveys & reports |
| Internship / industry exposure |
Career Opportunities
Graduates of B.Com (Marketing Management) can pursue roles such as:
| Career Roles |
|---|
| Marketing Executive |
| Sales Executive |
| Business Development Executive |
| Brand Executive |
| Digital Marketing Executive (Entry Level) |
| Market Research Analyst |
| Retail Manager |
| Operations Executive |
| Entrepreneur |
| Higher Studies (MBA Marketing / PG Programs) |
Industry Exposure & Learning Outcomes
| Learning Outcomes |
|---|
| Strong understanding of marketing concepts |
| Customer-centric & analytical thinking |
| Communication & persuasion skills |
| Knowledge of sales & distribution systems |
| Industry-ready professional competence |
Why Choose B.Com (Marketing Management) at Rai University?
| Advantages |
|---|
| Marketing-focused commerce curriculum |
| Practical & application-based learning |
| Exposure to modern marketing practices |
| Experienced faculty & mentoring |
| Career guidance & placement support |
| Strong foundation for MBA in Marketing |
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