Universal AI University (UAIU)

BBA in AI – Marketing & Digital E-Commerce

Program Overview

The BBA in AI – Marketing & Digital E-Commerce at Universal AI University is a future-focused undergraduate program that blends core business education, digital marketing, e-commerce strategy, and artificial intelligence. The program prepares students to manage data-driven marketing campaigns, digital platforms, and online businesses using AI tools and analytics.

Quick Facts

Program Highlights

• AI-integrated curriculum for digital marketing & e-commerce
• Hands-on learning with real campaigns, analytics tools & platforms
• Case-based and project-driven pedagogy
• Leadership & professional development modules
• Industry exposure through internships and live projects

Eligibility Criteria

• Class XII or equivalent from a recognized board
• Minimum 50% aggregate in Class X & XII
• Students from any stream (Arts/Commerce/Science) eligible
• Selection via university assessment + personal interview

Admission Process

1. Online application submission
2. Academic & aptitude evaluation
3. Personal interview / university assessment
4. Offer letter & enrollment

Curriculum & Key Subjects

Business Foundations

• Principles of Management
• Marketing Management
• Financial & Managerial Accounting
• Business Communication

AI-Driven Marketing & E-Commerce

• Digital Marketing Strategy with AI
• E-Commerce Platforms & Operations
• Consumer Analytics & Insights
• SEO/SEM, Social Media & Performance Marketing
• AI Tools for Marketing Automation

Experiential Learning

• Live marketing projects
• Industry internships
• Case studies & simulations
• Leadership & entrepreneurship modules

Skills Developed

• Digital & Performance Marketing
• Data-Driven Decision Making
• E-Commerce Strategy & Operations
• Marketing Analytics & AI Tools
• Brand Management
• Communication & Leadership

Career Opportunities

Graduates can explore roles such as:

• Digital Marketing Executive
• E-Commerce Manager
• Growth & Performance Marketer
• Marketing Analyst
• Brand & Campaign Manager
• Business Development Executive
• AI-Enabled Marketing Consultant

Summary

The BBA in AI – Marketing & Digital E-Commerce at Universal AI University equips students with business fundamentals, AI-powered marketing skills, and hands-on e-commerce exposure, enabling them to build successful careers in the rapidly evolving digital economy.