Universal AI University (UAIU)

Universal AI University – B.Des (Strategic Design)

About the Course

The B.Des in Strategic Design at Universal AI University (UAIU), Karjat – Mumbai is a four-year undergraduate program that integrates design thinking, business strategy, innovation, and AI-driven decision-making. The program prepares students to solve complex business and societal challenges by combining creativity with data, technology, and strategic insight.

Course Duration

• 4 Years (8 Semesters)
• Full-time, on-campus program at Universal AI University

Eligibility Criteria (Universal AI University)

• 10+2 or equivalent from a recognized board
• Open to students from Arts, Commerce, and Science streams
• Admission Process:
  • Universal AI University Design Aptitude Test or valid UCEED / NID / NIFT score
  • Personal Interview and Portfolio Review

Course Fees (Approx.)

• ₹5.98 Lakhs per year
  (Scholarships are available as per Universal AI University norms.)

Semester-wise Syllabus Overview

Semester 1–2: Design Foundation

• Fundamentals of Design
• Design Thinking & Innovation
• Visual Communication Basics
• Colour Theory
• Creative Problem Solving
• History of Design
• User-Centered Design

Semester 3–4: Core Strategic Design

• Strategic Design Methods
• Systems Thinking
• User Research & Insights
• Service Design
• Business & Design Strategy
• Design for Sustainability

Semester 5–6: Technology, AI & Business Integration

• AI Tools for Strategy & Design
• Data-Driven Design Decisions
• Innovation Management
• Design for Digital Platforms
• Entrepreneurship & Business Models
• Industry Internship

Semester 7–8: Advanced Practice & Capstone

• Strategic Foresight & Trend Analysis
• Design Leadership
• Portfolio Development
• Design Consultancy Practices
• Final Strategic Design Project

Key Skills Developed

• Design Thinking & Systems Thinking
• User Research & Strategic Insights
• AI-assisted Decision Making
• Innovation & Business Strategy
• Service & Experience Design
• Leadership & Problem-Solving Skills

Career Opportunities

Graduates of the B.Des (Strategic Design) program can pursue roles such as:

• Strategic Designer
• Design Strategist
• Innovation Consultant
• Service Designer
• Business Design Analyst
• UX Strategy Consultant
• Product & Experience Strategist
• Entrepreneur / Startup Founder

Industry Exposure & Internships

Students gain real-world exposure through:

• Industry internships and live strategic projects
• Innovation labs and design sprints
• Mentorship by industry professionals
• Career guidance through the Universal AI University Career Management Team

Higher Education Opportunities

• M.Des (Strategic / Design Specializations) at Universal AI University
• MBA or Global Management Programs (GMP) at Universal AI University
• International postgraduate design programs through UAIU global partners

Why Choose B.Des (Strategic Design) at Universal AI University?

• AI-integrated strategic design curriculum
• Strong focus on business innovation & problem-solving
• Industry-aligned project-based learning
• Modern design studios and innovation labs
• Global exposure through international collaborations

Summary

The B.Des (Strategic Design) at Universal AI University equips students with a powerful blend of design thinking, AI, and strategic business skills, enabling them to lead innovation and create meaningful impact across industries.