Universal AI University (UAIU)

Integrated Program in Management (BBA + MBA)

Program Overview

The Integrated Program in Management is a five-year dual degree program that combines a Bachelor of Business Administration (BBA) with a Master of Business Administration (MBA). The program is designed to build a strong foundation in business management while progressively developing advanced leadership, analytical, and strategic skills. Artificial Intelligence and technology-enabled learning are integrated throughout the curriculum to prepare students for modern business environments.

Program Duration

Duration: 5 Years
Total Semesters: 10
Degrees Awarded:

• Bachelor of Business Administration (BBA)

• Master of Business Administration (MBA)

Key Program Highlights

• Five-year integrated BBA and MBA degree

• AI-integrated and industry-aligned management curriculum

• Strong focus on experiential and practical learning

• Multiple internships, live projects, and research components

• Continuous leadership and personality development

• Exposure to real-world business challenges and decision-making

Experiential Learning Structure

Curriculum Structure

Years 1 to 3 (BBA Phase)

The first three years focus on building core business knowledge along with AI and technology applications in management.

• Principles of Management

• Marketing Management

• Financial Accounting and Finance for Managers

• Business Economics

• Business Statistics

• Business Information Systems

• Data Management for Business

• Ethics and Sustainable Business Practices

• Business in Action with Artificial Intelligence

• Communication Skills and Leadership Development

• Electives in Marketing, Finance, Operations, and Digital Business

Years 4 and 5 (MBA Phase)

The final two years focus on advanced management concepts and specialization-oriented learning.

• Strategic Management

• Marketing Management

• Financial Management

• Organizational Behaviour

• Business Analytics

• AI-Driven Decision Making

• Research Methodology

• Capstone Project and Internship

Eligibility Criteria

Admission Process

1. Online application submission

2. Upload of academic and supporting documents

3. Aptitude assessment or exemption based on national exams

4. Personal interview

5. Final admission confirmation based on overall profile

Fee Structure

Academic Fees

Annual Tuition Fee: INR 4.48 Lakhs per Year

Lateral Entry Option
Eligible candidates with prior qualifications can join the BBA + MBA program through lateral entry at the appropriate year, subject to evaluation. Tuition Fee: INR 4.48 Lacs per Year.

Hostel and Accommodation Fees (Per Year)

Additional charges may include security deposit, project fees, alumni activities, and cultural programs.

Scholarships and Financial Assistance

• Merit-based scholarships available

• Education loan support provided

Career Opportunities

Graduates of the Integrated Program in Management are prepared for roles such as:

• Business Analyst

• Marketing Executive

• Financial Analyst

• Operations Manager

• Product Manager

• Management Consultant

• Entrepreneur