Uttaranchal University Dehradun, Uttarakhand

BBA in Digital Marketing at Uttaranchal University, Dehradun

• The Bachelor of Business Administration (BBA) in Digital Marketing at Uttaranchal University, Dehradun is a specialized undergraduate program designed to build strong foundations in digital marketing strategies, online branding, consumer behavior, analytics, and modern marketing technologies.
  
  
• The program integrates core management principles with hands-on digital tools, live campaigns, case studies, internships, and industry-oriented projects, preparing students for high-growth careers in digital and performance marketing domains.

BBA in Digital Marketing – Course Details

Duration: 3 Years (6 Semesters)

Eligibility

• Minimum 50% marks for General category

• Minimum 45% marks for SC/ST category

University: Uttaranchal University, Dehradun

Course Fee (Per Year)

• Uttarakhand Quota: ₹1,47,000

• All India Quota: ₹1,62,000

BBA in Digital Marketing – Course Structure

The curriculum emphasizes marketing fundamentals along with specialized digital marketing skills and analytics-driven decision making.

Career Scope after BBA in Digital Marketing

Graduates are prepared to work in digital marketing agencies, corporate marketing teams, startups, and entrepreneurial ventures.

Job Profiles & Key Responsibilities

• Digital Marketing Executive: Plan and execute online marketing campaigns

• SEO Specialist: Optimize websites for search engines

• Social Media Manager: Manage brand presence on social platforms

• Content Marketing Executive: Create and manage digital content strategies

• Performance Marketing Analyst: Handle paid advertising and analytics

• Brand Executive: Build and manage online brand identity

Career Sectors

• Digital Marketing Agencies

• Corporate Marketing & Branding Teams

• E-commerce & Online Businesses

• Startups & Tech Companies

• Media & Advertising Firms

• Freelancing & Entrepreneurship

• Higher Studies (MBA Marketing / PGDM / Professional Certifications)

Why Choose BBA in Digital Marketing at Uttaranchal University?

• Industry-driven digital marketing curriculum

• Hands-on training with live tools and real campaigns

• Strong focus on analytics, SEO, and performance marketing

• Internship and placement-oriented learning approach

• Excellent foundation for modern marketing and entrepreneurial careers