Chandigarh University Mohali

BBA (Hons) in Digital Marketing at Chandigarh University, Mohali

The Bachelor of Business Administration (Hons./Hons. with Research) in Digital Marketing at Chandigarh University is a comprehensive program designed to prepare students for a career in the dynamic and evolving field of digital marketing. This program focuses on equipping students with the knowledge and skills required to excel in areas such as social media marketing, content creation, SEO, and web analytics.

BBA (Hons) in Digital Marketing at Chandigarh University, Mohali Course Fee

The annual fee for the Bachelor of Business Administration (Hons./Hons. with Research) in Digital Marketing is 178,000.

BBA (Hons) in Digital Marketing Course duration 

4 years

Eligibility Criteria for BBA (Hons) in Digital Marketing

To apply for the Bachelor of Business Administration (Hons./Hons. with Research) in Digital Marketing, candidates must meet the following criteria:

BBA (Hons) in Digital Marketing Course Outline

The program is designed to provide a well-rounded understanding of digital marketing, spread across four years with a balanced combination of theory and practical learning.

Year 1: Foundation of Digital Marketing

• Core Subjects

  • Principles of Management
  • Business Mathematics
  • Fundamentals of Marketing
  • Introduction to Digital Marketing
  • Microeconomics

• Skill Development

  • Basics of Web Design
  • Social Media Analytics

Year 2: Intermediate Digital Marketing Skills

• Core Subjects

  • Content Creation and Strategy
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Online Advertising
  • Web Analytics

• SAS Certification

  • Fundamentals of Digital Analytics

Year 3: Advanced Digital Marketing

• Core Subjects

  • Advanced Social Media Marketing
  • Email Marketing
  • Digital Campaign Management
  • Mobile Marketing
  • Data-Driven Marketing

• SAS Certification

  • Advanced Predictive Analytics for Digital Marketing

Year 4: Specialization and Research

• Core Subjects

  • Strategic Marketing Management
  • Digital Marketing Strategy and Planning
  • Capstone Project
  • Emerging Technologies in Digital Marketing

• SAS Certification

  • Business Applications of Artificial Intelligence

Research Focus
Students will engage in an independent research project, focusing on innovative digital marketing strategies guided by experienced faculty members.

Career Scope after BBA (Hons) in Digital Marketing

Graduates of the Bachelor of Business Administration in Digital Marketing have a wide range of career opportunities in various sectors. Below are some of the key profiles: