BBA (Hons) at Chandigarh University, Mohali
Bachelor of Business Administration (BBA) program is a comprehensive course designed to develop industry-ready professionals with a strong foundation in business management. This program is meticulously crafted to provide a well-rounded education, blending theoretical knowledge with practical insights, preparing students to excel in diverse business environments.
NIRF Ranking for Management Department: 36th in 2024
BBA (Hons) Course Fee
168,000 Per Year
BBA (Hons) Course duration
4 years
BBA (Hons) Course Outline
The BBA program at Chandigarh University is structured to cover a variety of specializations, hands-on labs, and exposure to emerging technologies, ensuring a balanced and robust learning experience. Below is a detailed breakdown of the course components:
| Specialization | Description |
|---|---|
| Marketing | Focus on brand management, advertising, market research, and consumer behavior. |
| Human Resource | Emphasis on talent acquisition, employee relations, and organizational development. |
| Healthcare | Covers management within healthcare systems, hospital operations, and healthcare regulations. |
| Family Managed Business | Specialization in handling family businesses with a focus on governance, succession, and strategy. |
| Banking & Finance | Studies financial instruments, banking operations, and investment strategies. |
| Forex Management | Focuses on global finance, foreign exchange markets, and risk management. |
| Event & Tourism Management | Deals with the organization of events and managing tourism-related businesses. |
Curriculum Overview
Chandigarh University's BBA program is designed to address both current industry demands and future business challenges. The curriculum focuses on developing competency-driven, skill-oriented management practices, preparing students for real-world scenarios. Here’s a closer look at the curriculum structure:
- First Year: Foundational courses including Principles of Management, Organizational Behavior, Business Economics, and Introduction to Finance.
- Second Year: Advanced studies in Marketing, Human Resource Management, and Operations Management.
- Third Year: Elective specializations in areas such as Banking & Finance, Healthcare, and Digital Marketing.
- Fourth Year (Hons./Hons. with Research): In-depth research projects, advanced analytics, and global business strategies.
International Exposure
The BBA program at Chandigarh University emphasizes international exposure through:
- International Semester Exchange: Opportunities to study at partner universities worldwide.
- Semester Abroad: Engaging in academic activities in a different cultural and business environment.
- Internships Abroad: Gaining hands-on experience in global businesses, fostering cross-cultural collaboration.
Emerging Areas and Technologies in Management
The BBA program integrates futuristic areas and technologies such as:
- Digital Marketing: Strategies to engage with digital platforms and understand online consumer behavior.
- Decision Science & Analytics: Using data-driven insights for strategic business decisions.
- Financial Modeling: Building financial statements and models to forecast and evaluate financial performance.
- HR Modeling: Enhancing HR strategies through data and analytics.
- Social Media Marketing & Tally ERP: Managing online presence and integrating ERP solutions in business processes.
Career Scope and Profiles after BBA (Hons)
Graduates of the BBA program can pursue various roles such as:
- Business Analysts
- Data Analysts
- Market Researchers
- Financial Analysts
- Operations Analysts
- Management Consultants
These roles span across sectors such as finance, marketing, healthcare, retail, and technology.
Chandigarh University's Bachelor of Business Administration program offers a dynamic blend of academic rigor, industry integration, and global exposure. Through a well-rounded curriculum, hands-on labs, and a focus on emerging technologies, the BBA program prepares students to thrive in a competitive business environment. Whether aiming for corporate leadership or entrepreneurial ventures, students are equipped with the knowledge and skills essential for success.
