Chandigarh University Mohali

MBA in Digital Marketing at Chandigarh University, Mohali

The Master of Business Administration (MBA) in Digital Marketing at Chandigarh University, Mohali is a premier program accredited by NBA and boasts the 36th rank in the NIRF rankings for its Management department. This two-year specialized course is designed to equip students with advanced knowledge and practical skills to excel in the dynamic and fast-evolving field of digital marketing. It provides a comprehensive understanding of brand development and digital marketing strategies such as SEO, social media marketing, email marketing, and pay-per-click advertising. The program emphasizes hands-on learning through projects, internships, and industry interactions, making students industry-ready for high-demand digital marketing roles.

MBA in Digital Marketing Course Details

MBA in Digital Marketing Course Outline

The MBA in Digital Marketing curriculum is thoughtfully designed to prepare students for the challenges of the digital marketing world. The course includes:

1. Core Modules:

   • Principles of Marketing Management

   • Business Communication

   • Organizational Behavior

   • Financial Management

2. Specialized Digital Marketing Modules:

   • Search Engine Optimization (SEO)

   • Social Media Marketing

   • Email Marketing

   • Pay-Per-Click (PPC) Advertising

   • Content Marketing Strategies

   • Analytics and Data-Driven Decision Making

3. Practical and Industry-Focused Learning:

   • Hands-on projects on digital marketing campaigns.

   • Internships with top industry leaders.

   • Certifications from platforms like Hootsuite and Hubspot Academy (37 certifications available).

4. Capstone Project:

   • Comprehensive project focused on real-world digital marketing challenges.

5. Elective Options:

   • E-commerce Strategies

   • Consumer Behavior Analysis

   • Advanced Web Analytics

MBA in Digital Marketing | Master Online Marketing StrategiesCareer Scope after MBA in Digital Marketing

The MBA in Digital Marketing opens up a plethora of career opportunities for students. Graduates can excel in roles such as:

• Digital Marketing Manager: Oversee online marketing strategies to drive business growth.

• Social Media Manager: Manage and strategize social media campaigns to build brand presence.

• Content Marketing Manager: Create and curate engaging content to attract and retain customers.

• SEO Specialist: Optimize website visibility and improve search engine rankings.

• Digital Advertising Strategist: Plan and execute online advertising campaigns.

• Marketing Analyst: Analyze marketing data to provide actionable insights for business improvement.

These roles are integral to industries like advertising agencies, e-commerce companies, technology firms, and consumer goods companies, where digital marketing expertise is essential for driving growth.

Program Benefits

• Access to Cutting-Edge Tools: Gain proficiency in digital marketing tools and platforms.

• Skill Enhancement: Acquire a blend of analytical, technical, and managerial skills.

• Networking Opportunities: Interact with industry leaders and peers, expanding your professional network.

• Global Certifications: Boost your employability with certifications from Hootsuite and HubSpot Academy.