IMS Unison University

BA (Journalism & Mass Communication) at IMS Unison University

The B.A. in Journalism & Mass Communication at IMS Unison University is designed to equip students with essential skills and knowledge in media, communication, and journalism. The course provides a comprehensive understanding of various aspects of mass media, including print, digital, and electronic media, ensuring that students are well-prepared for dynamic careers in the industry

BAJMC Duration

3 years

BAJMC Course Fee

BAJMC Course Outline

Semester 1

• Introduction to Journalism
• Media and Communication Theories
• Basics of Reporting and Editing
• Indian Constitution and Media Laws
• Computer Applications in Media
• English Language and Communication Skills

Semester 2

• Print Media Journalism
• Advertising and Public Relations
• Development Communication
• Media Ethics and Law
• Digital Media Basics
• Photojournalism

Semester 3

• Television and Radio Journalism
• Political and International Communication
• Research Methodology in Mass Communication
• Social Media Strategies
• Media Writing and Content Development
• Graphic Designing and Visualization

Semester 4

• Investigative Journalism
• Corporate Communication
• Data Journalism
• Documentary Production
• Media Entrepreneurship
• Industry Internship

Semester 5

• Film Studies and Criticism
• News Anchoring and Presentation
• Advanced Digital Media Practices
• Event Management in Media
• Crisis Communication
• Media Project and Research Work

Semester 6

• Media and Society
• Global Journalism Trends
• Public Opinion and Persuasion
• Media Management
• Capstone Project
• Professional Ethics in Journalism

Eligibility for BAJMC Program

To pursue a Bachelor of Arts (B.A.) in Journalism & Mass Communication at IMS Unison University Dehradun, candidates must fulfill the eligibility criteria. Applicants must have completed their 10+2 education from a recognized board or its equivalent in any stream. A minimum aggregate score of 50% in the qualifying examination is required. The university also evaluates candidates based on their performance in entrance exams like JEE Main, CLAT, or other national/state-level examinations. Meeting these criteria allows students to apply for the program and explore diverse subjects that build a strong academic and professional foundation.

Career Opportunities after BAJMC

Graduates of the B.A. Journalism & Mass Communication program can pursue careers in multiple domains of the media and communication industry.

Job Roles

• News Reporter
• Media Correspondent
• News Anchor
• Public Relations Executive
• Content Writer
• Digital Media Strategist
• Film and Documentary Producer
• Advertising Executive
• Social Media Manager
• Investigative Journalist

Industries Hiring Journalism Graduates

• News and Media Agencies
• Print Media Houses
• Television and Radio Broadcasting
• Digital Marketing Agencies
• Public Relations Firms
• Advertising Companies
• Government Communication Departments
• Corporate Communication Teams

Why Choose IMS Unison University?

IMS Unison University offers a student-centric curriculum designed to meet industry demands. The university provides:

• State-of-the-art media labs and production studios
• Experienced faculty with industry exposure
• Internship and placement assistance
• Guest lectures and workshops by media professionals
• Collaborations with leading media houses and organizations

Students enrolling in this program can expect a blend of theoretical knowledge and hands-on experience, ensuring they are ready to meet the evolving challenges of the media industry.