IMS Unison University

B.A. (Media, Communication & Design) (Hons.) – Full Course Overview

About the Programme

The Bachelor of Arts (Honours) in Media, Communication & Design is a four-year undergraduate programme designed to prepare students for careers in the dynamic media, communication, and creative industries. The programme blends theoretical understanding with practical skills in media studies, communication practices, visual design, digital storytelling, and creative production.

This programme equips students with strong analytical, creative, and technical abilities, enabling them to understand media ecosystems, communicate effectively across platforms, and design content for print, digital, broadcast, and emerging media formats.

Programme Highlights

• Honours degree with in-depth specialization in media and design disciplines

• Strong focus on practical training, studio work, and project-based learning

• Exposure to print, digital, broadcast, advertising, and visual communication

• Industry-oriented curriculum aligned with modern media trends

• Emphasis on creativity, critical thinking, storytelling, and communication skills

Programme Duration & Structure

• Duration: 4 Years (8 Semesters)

• Programme Type: Undergraduate Honours Programme

• Mode: Full-Time

• Academic Structure: Semester-based system

Students progress from foundational media concepts to advanced design, communication strategies, and professional projects in later semesters.

Eligibility Criteria

• Passed 10+2 examination from a recognized board

• Minimum 45% marks in aggregate

• 5% relaxation for candidates belonging to SC, ST, OBC categories

• Admission is based on merit and selection process as prescribed by the university

Admission Process

The admission process is designed to be simple and transparent.

Step 1: Registration

• Fill out the online registration form available on the university website

• Pay a registration fee of ₹1,000 (online or at the university cash counter)

Step 2: Submission of Documents

• After successful payment, a registration number is generated

• Candidates must email scanned copies of required documents along with the registration receipt

Step 3: Selection Process

• General Aptitude Test (GAT)

• Personal Interview (PI)

• Final merit is prepared based on Class XII marks, GAT score, and Personal Interview

Step 4: Admission Confirmation

• Selected candidates receive admission confirmation after eligibility verification and seat availability

Curriculum Overview

The curriculum is structured to ensure progressive learning across semesters.

Core Areas Covered

• Media Studies and Communication Theory

• Journalism and Mass Communication

• Visual Communication and Graphic Design

• Digital Media and Content Creation

• Advertising and Public Relations

• Film, Video, and Audio Production

• Animation and Design Fundamentals

• Media Ethics and Media Laws

Learning Approach

• Classroom lectures

• Practical lab sessions and studios

• Workshops, seminars, and guest lectures

• Projects, presentations, and portfolio development

Career Opportunities

Graduates of B.A. (Media, Communication & Design) (Hons.) can pursue careers across multiple sectors:

• Print Media

• Television and Radio

• Digital Media Platforms

• Advertising and Public Relations Agencies

• Graphic Design and Visual Communication

• Video Production and Film Industry

• Content Creation and Social Media Management

• Corporate Communication

Job Roles Include:

• Journalist

• Content Writer

• Copywriter

• Graphic Designer

• Video Editor

• Public Relations Executive

• Social Media Manager

• Media Analyst

• Event Manager

Higher Education Options

After completing the programme, students can pursue:

• M.A. in Media Studies

• M.A. in Journalism and Mass Communication

• M.Des or Design-related postgraduate programmes

• MBA in Media Management or Communication

• Doctoral programmes after meeting eligibility norms

Fee Structure 2026–27

All India Category (75% Seats)

Uttarakhand State Category (25% Seats)

Important Fee Notes

• Admission fee and student enrollment fee are non-refundable

• Security deposit is refundable after programme completion

• Fees are payable in installments as per university norms

• Fee structure is subject to revision as per university policy

Why Choose B.A. (Media, Communication & Design) (Hons.)

• Industry-relevant curriculum

• Strong practical exposure

• Creative and analytical skill development

• Excellent career prospects in media and design fields

• Holistic learning environment with modern infrastructure