IMS Unison University

BBA Course Overview

Bachelor of Business Administration
IMS Unison University, Dehradun

About the Course

Bachelor of Business Administration BBA is a three year full time undergraduate programme designed to develop strong managerial, leadership, and business skills. The programme provides a solid foundation in management principles, economics, accounting, finance, marketing, operations, analytics, and entrepreneurship. It focuses on practical learning, industry exposure, and skill development to prepare students for entry level managerial roles, higher education, and entrepreneurial ventures.

Programme Details

Eligibility Criteria

Program Fee Structure 2026–27

All India Category

Uttarakhand State Category

Note
Twenty five percent seats are reserved for Uttarakhand domicile candidates and allotted on first come first serve basis as per university norms.

Course Curriculum

BBA Three Year Programme

Semester I

Principles of Management
Business Economics
Financial Accounting
Business Mathematics
Business Communication

Semester II

Organizational Behaviour
Business Statistics
Cost Accounting
Environmental Studies
Computer Applications in Business

Semester III

Marketing Management
Human Resource Management
Business Law
Entrepreneurship Development
Quantitative Techniques

Semester IV

Financial Management
Operations Management
Research Methodology
Management Information Systems
Corporate Ethics and Governance

Semester V

Strategic Management
International Business
Retail Management
General Elective
Summer Internship Project

Semester VI

Business Policy
E Commerce
Supply Chain Management
General Elective
Final Project Report

BBA Core Specializations

The BBA programme offers multiple specialization options allowing students to align academic learning with career goals as per university norms.

Marketing Management
Focuses on customer behaviour, branding, advertising, sales management, and digital marketing strategies.

Human Resource Management
Covers recruitment, training, performance management, employee relations, and organizational development.

Financial Management
Deals with accounting, financial analysis, taxation, budgeting, investment planning, and corporate finance.

Retail Management
Covers retail operations, merchandising, customer service, supply chain coordination, and store management.

International Business
Focuses on global trade, international marketing, export import operations, and cross border business practices.

Operations Management
Deals with production planning, quality management, logistics, and process optimization.

Business Intelligence and Data Analytics
Focuses on data interpretation, business intelligence tools, reporting, visualization, and data driven managerial decision making.

Logistics and Supply Chain Management
Covers procurement, transportation, warehousing, inventory control, and supply chain coordination.

Entrepreneurship
Focuses on startup development, innovation, business planning, and venture management.

Information Technology
Covers management information systems, digital business, enterprise systems, and technology enabled management.

Key Program Highlights

The programme emphasizes experiential learning through internships, live projects, case studies, presentations, and continuous assessment. Industry interaction and faculty mentoring help students gain real world exposure and professional readiness.

Career Opportunities

Graduates may also pursue MBA or other postgraduate programmes in management and related disciplines.

Admission Process

Registration fee is non refundable. Admission is subject to eligibility verification and seat availability.