IMS Unison University

BBA Honours Course Overview

Bachelor of Business Administration Honours
IMS Unison University, Dehradun

About the Course

Bachelor of Business Administration Honours BBA Honours is a four year full time undergraduate programme designed to provide advanced knowledge in business management along with research orientation and practical exposure. The programme builds strong foundations in management principles, economics, accounting, finance, marketing, operations, analytics, and entrepreneurship while developing analytical thinking, leadership skills, and decision making abilities.

BBA Honours offers higher academic rigor compared to a regular BBA programme and prepares students for managerial roles, entrepreneurship, research based careers, and postgraduate studies in India and abroad.

Programme Details

Eligibility Criteria

Program Fee Structure 2026–27

All India Category

Uttarakhand State Category

Note
Twenty five percent seats are reserved for Uttarakhand domicile candidates and allotted on first come first serve basis as per university norms.

Course Curriculum

BBA Honours Four Year Programme

Semester I

Principles of Management
Business Economics
Financial Accounting
Business Mathematics
Business Communication

Semester II

Organizational Behaviour
Business Statistics
Cost Accounting
Environmental Studies
Computer Applications in Business

Semester III

Marketing Management
Human Resource Management
Business Law
Entrepreneurship Development
Quantitative Techniques

Semester IV

Financial Management
Operations Management
Research Methodology
Management Information Systems
Corporate Ethics and Governance

Semester V

Strategic Management
International Business
Retail Management
General Elective
Summer Internship Project

Semester VI

Business Policy
E Commerce
Supply Chain Management
General Elective
Minor Research Project

Semester VII

Advanced Specialization Course I
Advanced Specialization Course II
General Elective
Industry Oriented Project

Semester VIII

Research Dissertation
Entrepreneurship or Industry Capstone Project

BBA Honours Core Specializations and Short Description

The BBA Honours programme offers specialization options to allow students to gain focused expertise as per university norms.

Marketing Management
Focuses on advanced marketing strategies, branding, consumer behaviour, sales management, and digital marketing.

Human Resource Management
Covers talent management, training and development, performance management, labour relations, and organizational development.

Financial Management
Focuses on financial analysis, corporate finance, investment management, taxation, and strategic financial decision making.

Retail Management
Covers retail operations, merchandising, customer experience, and retail supply chain management.

International Business
Focuses on global trade, international marketing, export import management, and cross border business strategies.

Operations Management
Covers operations strategy, quality management, process optimization, and productivity improvement.

Business Intelligence and Data Analytics
Focuses on data analysis, business intelligence tools, dashboards, reporting, and data driven decision making.

Logistics and Supply Chain Management
Covers procurement, logistics, inventory control, warehousing, and supply chain coordination.

Entrepreneurship
Focuses on innovation, startup development, business planning, funding strategies, and venture growth.

Information Technology
Covers management information systems, digital transformation, enterprise systems, and technology enabled business processes.

General Elective Specializations

General Electives allow students to broaden academic exposure beyond core specialization areas.

Marketing and Sales Management
Human Resource Practices
Financial Planning and Analysis
Entrepreneurship and Startup Management
Digital Business and E Commerce
Business Intelligence and Data Analytics
Operations and Supply Chain Practices
International Trade Practices
Information Technology Applications in Business
Retail and Service Operations

Key Program Highlights

The programme emphasizes experiential learning through internships, live projects, case studies, presentations, research work, and continuous assessment. Faculty mentoring, industry interaction, and research orientation prepare students for leadership roles and advanced studies.

Career Opportunities

Graduates may pursue MBA, M Com, PhD, or other postgraduate and professional programmes in India and abroad.

Admission Process

Registration fee is non refundable. Admission is subject to eligibility verification and seat availability.