IMS Unison University
MBA (Master of Business Administration)
Specialization: DSE – I – Marketing Management (MRM)
IMS Unison University
About the Course
The Marketing Management (MRM) specialization under the MBA programme at IMS Unison University is designed to build strong marketing leaders equipped with strategic thinking, consumer insight, and digital-age marketing skills. The programme blends classical marketing concepts with modern tools such as digital marketing, analytics, branding, and customer relationship management.
Students gain hands-on exposure through case studies, presentations, live projects, internships, industrial visits, and interaction with industry experts. The specialization prepares students for marketing roles across FMCG, services, retail, banking, media, and digital platforms.
Programme Overview
| Particular | Details |
|---|---|
| Programme Name | MBA – Marketing Management (MRM) |
| Degree Awarded | Master of Business Administration (MBA) |
| Duration | Two-Year Full Time Postgraduate Programme |
| Programme Type | Semester Based |
| Admission Intake | As per University norms |
| Application Start Date | 01 November 2025 |
| Last Date of Application | 31 July 2026 |
| Admission Status | Admission Open – 2026 Batch |
| Admission Basis | Merit Based + Selection Process |
Eligibility Criteria
| Eligibility Requirement | Details |
|---|---|
| Minimum Qualification | Graduation in any discipline from a recognised university |
| Minimum Marks | 50% aggregate marks |
| Relaxation | 5% relaxation for SC / ST / OBC candidates of Uttarakhand |
| Final Year Students | Eligible to apply (subject to verification) |
Fee Structure 2026–27
A. All India Category (75% Seats)
| Fee Component | I Year (INR) | II Year (INR) |
|---|---|---|
| Admission Fee (Non-Refundable) | 25,000 | – |
| Tuition Fee | 1,24,000 | 1,24,000 |
| Development Fee | 54,000 | 54,000 |
| Student Enrollment Fee (Non-Refundable) | 3,000 | – |
| Examination Fee | 4,000 | 4,000 |
| Student Welfare Fee | 6,000 | 6,000 |
| Security Deposit (Refundable) | 6,000 | – |
| Total | 2,24,000 | 1,90,000 |
| Grand Total (2 Years) | ₹4,14,000 |
B. Uttarakhand Domicile Category (25% Seats)
| Fee Component | I Year (INR) | II Year (INR) |
|---|---|---|
| Admission Fee (Non-Refundable) | 25,000 | – |
| Tuition Fee | 94,500 | 94,500 |
| Development Fee | 54,000 | 54,000 |
| Student Enrollment Fee (Non-Refundable) | 3,000 | – |
| Examination Fee | 4,000 | 4,000 |
| Student Welfare Fee | 6,000 | 6,000 |
| Security Deposit (Refundable) | 6,000 | – |
| Total | 1,92,500 | 1,58,500 |
| Grand Total (2 Years) | ₹3,47,000 |
Hostel & mess charges are extra and optional.
Program Curriculum
DSE – I – Marketing Management (MRM)
| Course Code | Course Title |
|---|---|
| MRM-101 | Marketing Management |
| MRM-102 | Consumer Behaviour |
| MRM-103 | Sales & Distribution Management |
| MRM-104 | Brand Management |
| MRM-105 | Marketing Research |
| MRM-106 | Digital & Social Media Marketing |
| MRM-107 | Integrated Marketing Communication |
| MRM-108 | Retail & Channel Management |
| MRM-109 | Marketing Analytics |
| MRM-110 | Strategic Marketing & CRM |
Curriculum delivery includes case studies, group discussions, presentations, internships, and industry projects.
Career Opportunities
MBA graduates with Marketing Management specialization can pursue careers in:
| Career Roles |
|---|
| Marketing Manager |
| Brand Manager |
| Digital Marketing Strategist |
| Sales & Business Development Manager |
| Market Research Analyst |
| Product Manager |
| Retail & Channel Manager |
| CRM & Customer Experience Manager |
| Advertising & Media Planner |
| Entrepreneur / Startup Founder |
Graduates may also pursue Ph.D. programmes in India or abroad.
Apply Online – Admission Process
Admission Process Overview
| Step | Process |
|---|---|
| Step 1 | Fill the Online Registration Form |
| Step 2 | Pay Registration Fee of INR 1,000 (online or at University counter) |
| Step 3 | Receive Registration Number & Payment Receipt |
| Step 4 | Email receipt and scanned documents |
| Step 5 | Eligibility & seat availability verification by admission team |
| Step 6 | Appear for General Aptitude Test & Personal Interview |
| Step 7 | Final admission based on merit & interview performance |
Online Application Flow
Fill and confirm the registration form
Pay registration fee using any online method
Get registration number on successful payment
Registration fee is non-refundable
Registration does not guarantee admission
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