IMS Unison University
MBA (Master of Business Administration)
Specialization: DSE III – Retail Management (RTM)
IMS Unison University, Dehradun
About the Course
Retail Management (RTM) specialization under the MBA programme at IMS Unison University is designed to prepare students for managerial and leadership roles in the fast-growing retail and consumer services sector. The programme focuses on retail operations, merchandising, supply chain integration, customer experience, store management, and omnichannel retailing.
The specialization integrates traditional retail concepts with modern practices such as organized retail, e-commerce, visual merchandising, retail analytics, and digital customer engagement. Practical exposure is ensured through case studies, live projects, internships, fieldwork, and industry interaction.
Programme Overview
| Particular | Details |
|---|---|
| Programme Name | MBA – Retail Management |
| Degree Awarded | Master of Business Administration |
| Duration | Two Year Full Time Programme |
| Programme Type | Semester Based |
| Admission Intake | As per University norms |
| Application Start Date | 01 November 2025 |
| Last Date of Application | 31 July 2026 |
| Admission Status | Admission Open |
| Admission Basis | Merit Based and Selection Process |
Eligibility Criteria
| Eligibility Requirement | Details |
|---|---|
| Minimum Qualification | Graduation in any discipline from a recognised university |
| Minimum Marks | 50 percent aggregate marks |
| Relaxation | Five percent relaxation for SC ST OBC candidates of Uttarakhand |
| Final Year Students | Eligible subject to verification at the time of admission |
Fee Structure 2026–27
All India Category
| Fee Component | First Year | Second Year |
|---|---|---|
| Admission Fee | 25,000 | Not Applicable |
| Tuition Fee | 1,24,000 | 1,24,000 |
| Development Fee | 54,000 | 54,000 |
| Student Enrollment Fee | 3,000 | Not Applicable |
| Examination Fee | 4,000 | 4,000 |
| Student Welfare Fee | 6,000 | 6,000 |
| Security Deposit | 6,000 | Not Applicable |
| Total | 2,24,000 | 1,90,000 |
| Grand Total for Two Years | 4,14,000 |
Uttarakhand Domicile Category
| Fee Component | First Year | Second Year |
|---|---|---|
| Admission Fee | 25,000 | Not Applicable |
| Tuition Fee | 94,500 | 94,500 |
| Development Fee | 54,000 | 54,000 |
| Student Enrollment Fee | 3,000 | Not Applicable |
| Examination Fee | 4,000 | 4,000 |
| Student Welfare Fee | 6,000 | 6,000 |
| Security Deposit | 6,000 | Not Applicable |
| Total | 1,92,500 | 1,58,500 |
| Grand Total for Two Years | 3,47,000 |
Hostel and mess charges are optional and charged separately.
Program Curriculum
DSE III – Retail Management
| Course Code | Course Title |
|---|---|
| RTM 301 | Principles of Retail Management |
| RTM 302 | Retail Operations Management |
| RTM 303 | Visual Merchandising |
| RTM 304 | Retail Buying and Category Management |
| RTM 305 | Consumer Behaviour in Retail |
| RTM 306 | Supply Chain and Logistics in Retail |
| RTM 307 | Store Layout and Design |
| RTM 308 | E Retailing and Omnichannel Retail |
| RTM 309 | Retail Marketing and Promotion |
| RTM 310 | Retail Analytics and Customer Relationship Management |
Teaching methodology includes case studies, simulations, field projects, internships, industry visits, and retail focused live assignments.
Career Opportunities
Graduates specializing in Retail Management can pursue careers in:
| Career Roles |
|---|
| Retail Manager |
| Store Manager |
| Category Manager |
| Merchandising Manager |
| Supply Chain and Logistics Manager |
| Visual Merchandiser |
| Retail Operations Manager |
| E Commerce Manager |
| Customer Experience Manager |
| Retail Analyst |
Graduates may also pursue doctoral studies in management and related disciplines.
Apply Online Admission Process
| Step | Admission Process |
|---|---|
| Step 1 | Fill the online registration form |
| Step 2 | Pay the registration fee |
| Step 3 | Receive registration number and payment receipt |
| Step 4 | Submit scanned copies of required documents |
| Step 5 | Verification of eligibility and seat availability |
| Step 6 | Appear for general aptitude test and personal interview |
| Step 7 | Final admission offered based on merit and interview performance |
Registration fee is non refundable.
Registration does not guarantee admission.
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