Garden City University

Bachelor of Business Administration (BBA) in Tourism and Event Management

Garden City University (GCU), Bengaluru

Overview

The Bachelor of Business Administration (BBA) in Tourism and Event Management at Garden City University (GCU), Bengaluru is a specialized undergraduate program designed to prepare students for management and leadership roles in the tourism, travel, hospitality, and event industries.

The program combines core business administration principles with industry-specific knowledge in tourism operations and event planning, equipping students with practical skills required to manage tourism enterprises, large-scale events, conferences, and destination services.

Program Highlights

• Industry-oriented curriculum focused on tourism and event sectors

• Strong foundation in business management and administration

• Practical exposure to event planning and tourism operations

• Emphasis on communication, customer experience, and service excellence

• Internships, live projects, and industry interaction

• Career-oriented training and placement support

Duration & Mode

• Duration: 3 Years (6 Semesters)

• Mode: Full-Time, On-Campus

Eligibility Criteria

• Candidates must have passed 10+2 or equivalent from a recognized board

• Students from any stream (Arts, Commerce, or Science) are eligible

• Interest in tourism, hospitality, and event management is preferred

Admission Process

• Application through online or offline mode

• Selection based on academic merit

• Personal interaction or interview may be conducted, if required

Curriculum Overview

Core Management Subjects

• Principles of Management

• Business Economics

• Financial Accounting

• Marketing Management

• Human Resource Management

• Business Communication

• Organizational Behavior

Tourism & Event Management Subjects

• Introduction to Tourism and Travel Industry

• Destination Planning and Management

• Event Planning and Coordination

• Hospitality Operations Management

• Tourism Marketing and Promotion

• Event Risk Management and Safety

• Sustainable Tourism Practices

Practical Components

• Industry visits and field training

• Live event projects and case studies

• Internship with tourism boards, event companies, or hospitality firms

Career Opportunities

Graduates of BBA in Tourism and Event Management can pursue careers in:

• Tourism and Travel Management

• Event Planning and Event Operations

• Hospitality and Hotel Management

• Destination Management Organizations

• Travel Agencies and Tour Operations

• Corporate Event and Conference Management

• Cruise and Leisure Management

Higher Education Options

• MBA in Tourism and Travel Management

• MBA in Event Management

• Postgraduate programs in Hospitality and Tourism

Placement & Internship Support

Garden City University offers internship and placement assistance through its Career Development and Placement Cell, providing exposure to leading tourism companies, event management firms, hospitality brands, and travel organizations.

Why Study Tourism & Event Management at GCU?

• NAAC ‘A’ Grade accredited university

• Industry-focused curriculum with practical exposure

• Strong placement and career guidance

• Modern infrastructure and learning facilities

• Holistic development and professional grooming