MIT World Peace University (MIT-WPU), Pune

BBA Digital Marketing (Hons) at MIT World Peace University (MIT-WPU), Pune

• The BBA Digital Marketing (Hons) at MIT World Peace University (MIT-WPU), Pune is a 4-year undergraduate program designed to build strong foundations in business management, digital marketing strategies, online branding, and performance marketing.

• The program integrates core management subjects with digital marketing tools, analytics, content strategy, and industry-oriented projects, preparing students for careers in digital marketing, media, e-commerce, and higher studies.

BBA Digital Marketing (Hons) – Course Details

• Duration: 4 Years (8 Semesters)

• Eligibility: Minimum 50% aggregate in 10+2

• University: MIT World Peace University (MIT-WPU), Pune

• Course Fee (Per Year): ₹3,30,000

BBA Digital Marketing (Hons) – Course Structure

• The curriculum focuses on business management fundamentals along with specialized digital marketing subjects.

Career Scope after BBA Digital Marketing (Hons)

• Graduates are prepared for creative, analytical, and managerial roles in the digital marketing ecosystem.

Job Profiles & Key Responsibilities

• Digital Marketing Executive: Plan and execute digital marketing campaigns

• SEO / SEM Specialist: Optimize online visibility and search performance

• Social Media Manager: Manage and grow brand presence on social platforms

• Content Marketing Manager: Develop and manage digital content strategies

• Performance Marketing Analyst: Analyze and optimize marketing ROI

Career Sectors

• Digital Marketing & Advertising Agencies

• E-commerce & Online Retail Companies

• Media & Content Creation Firms

• Corporate Marketing Departments

• Startups & Digital Businesses

• Technology & IT-Enabled Services

Why Choose BBA Digital Marketing (Hons) at MIT-WPU?

• Industry-oriented curriculum focused on modern digital marketing practices

• Hands-on exposure through live campaigns, tools, and projects

• High demand for skilled professionals in the digital economy

• Internship and real-world industry interaction opportunities

• Excellent pathway for MBA (Marketing) and advanced marketing careers