Saraswati Group of Colleges, Mohali (SGC)

Saraswati Group of Colleges – BBA (Bachelor of Business Administration) Full Course Overview

About the Course

Bachelor of Business Administration (BBA) is a 3-year undergraduate management program designed to build a strong foundation in business management, leadership, and entrepreneurial skills. The course focuses on developing managerial competence, decision-making ability, and business acumen required in today’s competitive corporate environment.

At Saraswati Group of Colleges, the BBA program is offered with a NextGen Business Skills approach, integrating academic learning with industry exposure, real-life projects, and practical business training to prepare students for corporate careers, entrepreneurship, and higher studies.

Course Duration

Duration: 3 Years
Program Level: Undergraduate
Mode of Study: Full-Time
Semester System: As per affiliating university norms

Eligibility Criteria

Candidates must have passed 10+2 from any stream from a recognized board.
Admission is granted on merit basis or as per university admission guidelines.

Fee Structure

Fee is subject to revision as per university or government norms.

Curriculum Overview

The BBA curriculum is designed to provide comprehensive knowledge of business operations, management principles, and organizational skills.

Core Management Subjects
Principles of Management
Business Economics
Financial Accounting
Marketing Management
Human Resource Management
Organizational Behavior
Business Statistics
Business Law

Skill and Application-Based Areas
Entrepreneurship Development
Business Communication
Financial Management
Operations and Supply Chain Management
Strategic Management
Digital Marketing Basics
Business Analytics Fundamentals

Teaching and Learning Methodology

Industry-oriented and skill-focused curriculum
Smart classrooms and interactive learning
Case studies and real-world business scenarios
Industry expert lectures and management workshops
Group discussions, presentations, and role plays
Continuous internal assessment

Practical Training and Internships

Students receive practical exposure through
Industry internships and corporate training
Live business projects and case studies
Entrepreneurship and startup exposure
Management workshops and seminars
Business simulations and presentations

Career Opportunities

Graduates of BBA can pursue careers as
Business Development Executive
Marketing Executive
HR Executive
Financial Analyst (Entry Level)
Operations Executive
Sales Manager
Entrepreneur or Startup Founder

Higher Education Options

After completing BBA, students can opt for
MBA (Master of Business Administration)
PGDM or specialized management programs
Professional certifications in management and finance
Entrepreneurship and startup ventures

Placement Support

The college provides placement assistance through
Dedicated Training and Placement Cell
Soft skills and personality development training
Resume building and interview preparation
Mock interviews and group discussion practice
Campus recruitment drives

Placement opportunities depend on student performance, skills, and recruiter requirements.

Why Choose BBA at Saraswati Group of Colleges

NextGen industry-aligned business curriculum
Strong focus on leadership and managerial skills
Experienced faculty and modern learning environment
Internship and placement-oriented training
Clear pathway to MBA and corporate careers