Saraswati Group of Colleges, Mohali (SGC)

Saraswati Group of Colleges – BBA in Business Analytics Full Course Overview

About the Course

BBA in Business Analytics is a 3-year undergraduate management program designed to develop strong business fundamentals along with data-driven decision-making skills. The program focuses on analyzing business data, interpreting trends, and using analytical tools to support strategic business decisions across industries.

At Saraswati Group of Colleges, the BBA in Business Analytics is offered as a NextGen Solutions Program, integrating management education with analytics, technology, and real-world business applications to prepare students for modern corporate and consulting roles.

Course Duration

Duration: 3 Years
Program Level: Undergraduate
Mode of Study: Full-Time
Semester System: As per affiliating university norms

Eligibility Criteria

Candidates must have passed 10+2 from any stream from a recognized board.
Admission is granted on merit basis or as per university admission guidelines.

Fee Structure

Fee is subject to change as per university or government norms.

Curriculum Overview

The curriculum is designed to combine core management education with analytical and quantitative skills.

Core Management Subjects
Principles of Management
Business Economics
Financial Accounting
Marketing Management
Human Resource Management
Operations Management
Business Statistics
Business Law

Business Analytics & Data-Driven Modules
Business Analytics Fundamentals
Data Analysis Techniques
Statistical Modeling
Data Visualization Tools
Predictive Analytics
Marketing Analytics
Financial Analytics
Supply Chain Analytics
Decision Science

Teaching and Learning Methodology

Industry-aligned and analytics-focused curriculum
Smart classrooms and interactive learning tools
Hands-on training with analytics software
Real-world business case studies
Industry expert lectures and workshops
Continuous internal and project-based assessment

Practical Training and Internships

Students gain practical exposure through
Live business analytics projects
Industry internships and corporate training
Case study analysis and simulations
Mini projects and final-year major project
Business intelligence tools and dashboards

Career Opportunities

Graduates of BBA in Business Analytics can pursue careers as
Business Analyst
Data Analyst
Marketing Analyst
Financial Analyst
Operations Analyst
Supply Chain Analyst
Management Consultant (Entry Level)

Higher Education Options

After completing BBA in Business Analytics, students can opt for
MBA in Business Analytics
MBA in Marketing Finance or Operations
PGDM programs
Professional certifications in analytics and management

Placement Support

The college provides placement assistance through
Dedicated Training and Placement Cell
Analytical, aptitude, and soft skills training
Resume building and interview preparation
Mock interviews and group discussion practice
Campus recruitment drives

Placement outcomes depend on student skills, projects, and recruiter requirements.

Why Choose BBA in Business Analytics at Saraswati Group of Colleges

NextGen analytics-integrated business curriculum
Strong focus on data-driven business decisions
Hands-on learning with real-world datasets
Experienced faculty and modern infrastructure
Clear pathway to MBA and analytics-driven careers