
Sharda University
Private|Estd. 2009|NIRF #101 (Engineering) 2025|NAAC Grade A+

The Bachelor of Design (B.Des) in Communication Design is a four-year undergraduate program offered by Sharda University, focusing on the development of creative, visual, and communication skills. This course is designed to equip students with the necessary knowledge and techniques to work in various sectors of design, from advertising to digital media, branding, and communication strategy.
The Communication Design program offers a blend of practical and theoretical learning, providing students with the ability to create visual content for print, digital, and media platforms. The course is structured to enable students to develop skills in design thinking, digital tools, multimedia production, and strategic communication.
Throughout the program, students will engage in hands-on projects, internships, and real-world case studies to enhance their practical knowledge. The curriculum emphasizes creativity, innovation, and technical expertise, preparing students for a variety of roles in the design and media industries.
To be eligible for admission to the Bachelor of Design (Communication Design) program at Sharda University, the following criteria must be met:
| Criteria | Details |
|---|---|
| Academic Qualification | Senior Secondary (10+2) with a minimum of 50% marks |
| English Communication Proficiency | Proficiency in English communication is required |
| Creative Personality | A creative and artistic approach is essential for the course |
The Bachelor of Design (Communication Design) program follows a well-structured curriculum that blends creativity, design principles, and technical skills. The course is divided into four academic years, with each year offering specific subjects and practical applications to enhance learning. Below is an overview of the course structure for each academic year:
| Year | Subjects Covered | Key Focus Areas |
|---|---|---|
| 1st Year | Fundamentals of Design, Visual Communication, Typography, Drawing, Introduction to Digital Tools | Basic design principles, Introduction to software tools, Conceptual thinking, Drawing techniques |
| 2nd Year | Graphic Design, Web Design, Photography, Motion Graphics, Interaction Design | Advanced digital design, Web development, Photography, Motion graphics creation |
| 3rd Year | Branding, Advertising Design, Packaging Design, User Experience Design, Animation | Brand development, User-centric design, Advertising strategies, Packaging and labeling |
| 4th Year | Portfolio Development, Design Research, Advanced Digital Media, Internship/Project Work | Professional portfolio creation, In-depth design research, Industry project work, Internship experience |
The annual fee for the Bachelor of Design (Communication Design) program at Sharda University is as follows:
| Year | Fee Amount |
|---|---|
| 1st Year | ₹2,75,000 |
| 2nd Year | ₹2,83,250 |
| 3rd Year | ₹2,91,748 |
| 4th Year | ₹3,00,500 |
The course content is designed to progressively develop the students' skills in communication design. The following is a detailed outline of each year’s subjects:
The first year focuses on building a solid foundation in design principles and the essential skills needed for communication design. Students will develop a strong understanding of visual elements and their application in various forms of media. Key subjects in the first year include:
| Subject | Description |
|---|---|
| Fundamentals of Design | Introduction to design theory, principles of color, shape, and composition |
| Visual Communication | Study of visual media and its role in communicating messages effectively |
| Typography | Understanding the role of typography in design and communication |
| Drawing | Building drawing skills and techniques for creative expression |
| Introduction to Digital Tools | Introduction to software tools used in digital design, such as Adobe Photoshop, Illustrator, etc. |
The second year introduces more advanced concepts in graphic design, web design, and photography. Students will explore the use of multimedia tools and begin working on more complex design projects. The second year subjects include:
| Subject | Description |
|---|---|
| Graphic Design | Learning advanced graphic design techniques, from concept to execution |
| Web Design | Introduction to web development and user interface design principles |
| Photography | Understanding the technical and creative aspects of photography |
| Motion Graphics | Creating animations and motion-based visual media |
| Interaction Design | Focus on designing interactive digital experiences and user interfaces |
The third year focuses on applying design skills to real-world challenges, with an emphasis on branding, advertising, and user experience. Students will explore how design can influence consumer behavior and brand identity. Key subjects include:
| Subject | Description |
|---|---|
| Branding | Study of brand creation and the process of building a brand identity |
| Advertising Design | Understanding the role of design in advertising and marketing |
| Packaging Design | Techniques for creating effective and visually appealing packaging |
| User Experience Design | Principles of user-centered design for websites, apps, and other digital products |
| Animation | Advanced techniques in animation for films, ads, and digital media |
The final year of the program is focused on professional development. Students will create a personal portfolio, work on industry-related projects, and engage in internships. This is the year to prepare students for entry into the professional world of communication design. The subjects for the final year include:
| Subject | Description |
|---|---|
| Portfolio Development | Creating a professional design portfolio showcasing personal work |
| Design Research | Conducting in-depth research for design projects and industry needs |
| Advanced Digital Media | Exploring cutting-edge digital media techniques and trends in design |
| Internship/Project Work | Gaining practical industry experience through internships or a final design project |
The Bachelor of Design in Communication Design offers a wide range of career opportunities in the design and media industries. Graduates of the program can pursue roles such as:
| Career Role | Description |
|---|---|
| Graphic Designer | Designing visual content for various media, including print, digital, and advertising |
| Web Designer | Creating and maintaining visually appealing and user-friendly websites |
| Brand Strategist | Developing and managing brand identities and marketing campaigns |
| Advertising Designer | Creating designs for advertisements, both print and digital |
| User Experience Designer | Designing digital products with a focus on the user experience |
| Motion Graphic Designer | Specializing in creating animated content for television, film, or digital platforms |
This course equips students with the necessary skills and expertise to thrive in a variety of creative roles within the design and communication industries.
The Bachelor of Design in Communication Design at Sharda University is an excellent choice for students looking to pursue a career in the creative industry. With a structured and hands-on approach to learning, students will be prepared to take on challenging design projects and work in a wide range of industries. The program's comprehensive curriculum, expert faculty, and exposure to real-world projects make it an ideal starting point for anyone looking to make a mark in the world of design.

Greater Noida, Uttar Pradesh

Greater Noida, Uttar Pradesh
Greater Noida, Uttar Pradesh
Greater Noida, Uttar Pradesh

Greater Noida, Uttar Pradesh