Sharda University

Sharda University

Greater Noida , Uttar Pradesh
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4.1 Ratings
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Private|Estd. 2009|NIRF #101 (Engineering) 2025|NAAC Grade A+

Written By Sneha Ramchandani

Updated on – 13 Oct, 2025

Bachelor of Design (Communication Design) at Sharda University

The Bachelor of Design (B.Des) in Communication Design is a four-year undergraduate program offered by Sharda University, focusing on the development of creative, visual, and communication skills. This course is designed to equip students with the necessary knowledge and techniques to work in various sectors of design, from advertising to digital media, branding, and communication strategy.

The Communication Design program offers a blend of practical and theoretical learning, providing students with the ability to create visual content for print, digital, and media platforms. The course is structured to enable students to develop skills in design thinking, digital tools, multimedia production, and strategic communication.

Throughout the program, students will engage in hands-on projects, internships, and real-world case studies to enhance their practical knowledge. The curriculum emphasizes creativity, innovation, and technical expertise, preparing students for a variety of roles in the design and media industries.

Eligibility Criteria for B. Design (Communication Design)

To be eligible for admission to the Bachelor of Design (Communication Design) program at Sharda University, the following criteria must be met:

CriteriaDetails
Academic QualificationSenior Secondary (10+2) with a minimum of 50% marks
English Communication ProficiencyProficiency in English communication is required
Creative PersonalityA creative and artistic approach is essential for the course

B. Design (Communication Design) Course Structure

The Bachelor of Design (Communication Design) program follows a well-structured curriculum that blends creativity, design principles, and technical skills. The course is divided into four academic years, with each year offering specific subjects and practical applications to enhance learning. Below is an overview of the course structure for each academic year:

YearSubjects CoveredKey Focus Areas
1st YearFundamentals of Design, Visual Communication, Typography, Drawing, Introduction to Digital ToolsBasic design principles, Introduction to software tools, Conceptual thinking, Drawing techniques
2nd YearGraphic Design, Web Design, Photography, Motion Graphics, Interaction DesignAdvanced digital design, Web development, Photography, Motion graphics creation
3rd YearBranding, Advertising Design, Packaging Design, User Experience Design, AnimationBrand development, User-centric design, Advertising strategies, Packaging and labeling
4th YearPortfolio Development, Design Research, Advanced Digital Media, Internship/Project WorkProfessional portfolio creation, In-depth design research, Industry project work, Internship experience

B. Design (Communication Design) Fee Structure

The annual fee for the Bachelor of Design (Communication Design) program at Sharda University is as follows:

YearFee Amount
1st Year₹2,75,000
2nd Year₹2,83,250
3rd Year₹2,91,748
4th Year₹3,00,500

B. Design (Communication Design) Course Outline

The course content is designed to progressively develop the students' skills in communication design. The following is a detailed outline of each year’s subjects:

1st Year

The first year focuses on building a solid foundation in design principles and the essential skills needed for communication design. Students will develop a strong understanding of visual elements and their application in various forms of media. Key subjects in the first year include:

SubjectDescription
Fundamentals of DesignIntroduction to design theory, principles of color, shape, and composition
Visual CommunicationStudy of visual media and its role in communicating messages effectively
TypographyUnderstanding the role of typography in design and communication
DrawingBuilding drawing skills and techniques for creative expression
Introduction to Digital ToolsIntroduction to software tools used in digital design, such as Adobe Photoshop, Illustrator, etc.

2nd Year

The second year introduces more advanced concepts in graphic design, web design, and photography. Students will explore the use of multimedia tools and begin working on more complex design projects. The second year subjects include:

SubjectDescription
Graphic DesignLearning advanced graphic design techniques, from concept to execution
Web DesignIntroduction to web development and user interface design principles
PhotographyUnderstanding the technical and creative aspects of photography
Motion GraphicsCreating animations and motion-based visual media
Interaction DesignFocus on designing interactive digital experiences and user interfaces

3rd Year

The third year focuses on applying design skills to real-world challenges, with an emphasis on branding, advertising, and user experience. Students will explore how design can influence consumer behavior and brand identity. Key subjects include:

SubjectDescription
BrandingStudy of brand creation and the process of building a brand identity
Advertising DesignUnderstanding the role of design in advertising and marketing
Packaging DesignTechniques for creating effective and visually appealing packaging
User Experience DesignPrinciples of user-centered design for websites, apps, and other digital products
AnimationAdvanced techniques in animation for films, ads, and digital media

4th Year

The final year of the program is focused on professional development. Students will create a personal portfolio, work on industry-related projects, and engage in internships. This is the year to prepare students for entry into the professional world of communication design. The subjects for the final year include:

SubjectDescription
Portfolio DevelopmentCreating a professional design portfolio showcasing personal work
Design ResearchConducting in-depth research for design projects and industry needs
Advanced Digital MediaExploring cutting-edge digital media techniques and trends in design
Internship/Project WorkGaining practical industry experience through internships or a final design project

Career Prospects after B. Design (Communication Design)

The Bachelor of Design in Communication Design offers a wide range of career opportunities in the design and media industries. Graduates of the program can pursue roles such as:

Career RoleDescription
Graphic DesignerDesigning visual content for various media, including print, digital, and advertising
Web DesignerCreating and maintaining visually appealing and user-friendly websites
Brand StrategistDeveloping and managing brand identities and marketing campaigns
Advertising DesignerCreating designs for advertisements, both print and digital
User Experience DesignerDesigning digital products with a focus on the user experience
Motion Graphic DesignerSpecializing in creating animated content for television, film, or digital platforms

This course equips students with the necessary skills and expertise to thrive in a variety of creative roles within the design and communication industries.

The Bachelor of Design in Communication Design at Sharda University is an excellent choice for students looking to pursue a career in the creative industry. With a structured and hands-on approach to learning, students will be prepared to take on challenging design projects and work in a wide range of industries. The program's comprehensive curriculum, expert faculty, and exposure to real-world projects make it an ideal starting point for anyone looking to make a mark in the world of design.

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