Sharda University

BBA in Marketing Management at Sharda University

The BBA in Marketing Management at Sharda University is a three-year undergraduate program that emphasizes the core principles of marketing, business strategies, and consumer behavior. Students gain a comprehensive understanding of the marketing domain, equipping them with the tools and expertise required to succeed in today's competitive business landscape.

Program Details

Eligibility Criteria for BBA (Marketing Management) 

To be eligible for the BBA in Marketing Management program at Sharda University, applicants must meet the following criteria:

• Completion of Senior Secondary (10+2) with a minimum of 50% marks.
• Proficiency in English communication.
• Commerce/Mathematics as a subject at the Secondary/Senior Secondary level.

BBA (Marketing Management) Fee Structure

The annual fee structure for the program is as follows:

Note: The fees are subject to change as per university guidelines.

BBA (Marketing Management) Course Outline

The curriculum for the BBA in Marketing Management is designed to cover a blend of theoretical concepts and practical applications. The program is divided into six semesters over three years.

Key Highlights of the Course:

• Internship Opportunities: Gain hands-on experience by working with leading companies in the marketing sector.
• Skill Development: Focus on leadership, communication, and analytical skills.
• Industry Exposure: Regular seminars, workshops, and guest lectures by industry professionals.

Why Choose Sharda University for BBA in Marketing Management?

1. Global Recognition: Sharda University is a globally recognized institution with students from over 85 countries.
2. State-of-the-Art Facilities: Modern infrastructure, well-equipped classrooms, and cutting-edge technology enhance the learning experience.
3. Expert Faculty: The program is taught by experienced faculty members who are industry experts and academic scholars.
4. Placement Support: The university offers robust placement assistance with top recruiters visiting the campus.
5. Holistic Development: Emphasis on extracurricular activities and soft skills development.

Career Opportunities after BBA in Marketing Management

Graduates of the BBA in Marketing Management program have a wide range of career opportunities available to them. Some of the key roles include:

• Marketing Manager: Develop and execute marketing strategies to promote products or services.
• Brand Manager: Oversee branding initiatives and ensure consistent messaging across all channels.
• Sales Manager: Lead sales teams and drive revenue growth.
• Market Research Analyst: Analyze market trends and provide actionable insights for decision-making.
• Digital Marketing Specialist: Plan and implement online marketing campaigns to reach target audiences.

Admission Process at Sharda University

Admissions to the BBA in Marketing Management program at Sharda University are conducted based on merit or entrance examination. The steps involved include:

1. Submission of the online application form.
2. Screening of the application by the admissions team.
3. Shortlisting based on academic performance and/or entrance test scores.
4. Personal interview or counseling session.
5. Confirmation of admission upon payment of fees.