
Sharda University
Private|Estd. 2009|NIRF #101 (Engineering) 2025|NAAC Grade A+

The M.A. in Advertising, Public Relations, and Corporate Communication is designed to equip students with the knowledge and practical skills required to excel in the dynamic fields of media, communication, and brand management. The curriculum focuses on a blend of theoretical and practical aspects, ensuring students gain industry-relevant expertise in communication strategies, brand positioning, media planning, and corporate reputation management.
Graduates of this program can pursue careers in advertising agencies, public relations firms, corporate communication departments, media houses, and digital marketing agencies.
The M.A. in Advertising, Public Relations, and Corporate Communication is a 2-year postgraduate program.
The annual fee structure for the course is as follows:
| Year | Fee (INR) |
|---|---|
| 1st Year | 1,76,000 |
| 2nd Year | 1,81,280 |
To be eligible for admission to this course, candidates must meet the following criteria:
| Requirement | Details |
|---|---|
| Educational Qualification | Graduation in any discipline with a minimum of 50% marks |
| Skills Required | Creative personality |
| Language Proficiency | Proficiency in English communication |
The course is structured to cover various aspects of advertising, public relations, and corporate communication across four semesters. Below is an outline of the subjects covered in each semester:
| Semester | Subjects Covered |
|---|---|
| 1 | Principles of Advertising, Media Planning, Corporate Communication, Writing for Media |
| 2 | Public Relations Strategies, Brand Management, Digital Media Strategies, Research Methodologies |
| 3 | Crisis Communication, Media Laws and Ethics, Consumer Behavior, Event Management |
| 4 | Integrated Marketing Communication, Campaign Planning, Leadership Communication, Dissertation/Project Work |
Graduates from this program have diverse career opportunities in the following roles:
| Sector | Roles |
|---|---|
| Advertising Agencies | Account Executive, Copywriter, Media Planner |
| Public Relations Firms | PR Executive, Media Relations Specialist |
| Corporate Communication | Corporate Communication Manager, Content Strategist |
| Digital Media Agencies | Social Media Manager, Digital Strategist |
| Media Houses | Content Writer, Communication Consultant |
| Event Management Firms | Event Coordinator, Sponsorship Manager |
The course is a comprehensive learning experience through case studies, hands-on workshops, guest lectures, and industry interactions.

Greater Noida, Uttar Pradesh

Greater Noida, Uttar Pradesh
Greater Noida, Uttar Pradesh
Greater Noida, Uttar Pradesh

Greater Noida, Uttar Pradesh