Sharda University

Sharda University

Greater Noida , Uttar Pradesh
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4.1 Ratings
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Private|Estd. 2009|NIRF #101 (Engineering) 2025|NAAC Grade A+

Written By Sneha Ramchandani

Updated on – 13 Oct, 2025

MA in Advertising, Public Relations and Corporate Communication at Sharda University

The M.A. in Advertising, Public Relations, and Corporate Communication is designed to equip students with the knowledge and practical skills required to excel in the dynamic fields of media, communication, and brand management. The curriculum focuses on a blend of theoretical and practical aspects, ensuring students gain industry-relevant expertise in communication strategies, brand positioning, media planning, and corporate reputation management.

Graduates of this program can pursue careers in advertising agencies, public relations firms, corporate communication departments, media houses, and digital marketing agencies.

MA Course Duration

The M.A. in Advertising, Public Relations, and Corporate Communication is a 2-year postgraduate program.

MA Course Fee

The annual fee structure for the course is as follows:

YearFee (INR)
1st Year1,76,000
2nd Year1,81,280

Eligibility for MA in Advertising, PR & Corporate Communication

To be eligible for admission to this course, candidates must meet the following criteria:

RequirementDetails
Educational QualificationGraduation in any discipline with a minimum of 50% marks
Skills RequiredCreative personality
Language ProficiencyProficiency in English communication

MA in Advertising, PR & Corporate Communication Course Outline

The course is structured to cover various aspects of advertising, public relations, and corporate communication across four semesters. Below is an outline of the subjects covered in each semester:

SemesterSubjects Covered
1Principles of Advertising, Media Planning, Corporate Communication, Writing for Media
2Public Relations Strategies, Brand Management, Digital Media Strategies, Research Methodologies
3Crisis Communication, Media Laws and Ethics, Consumer Behavior, Event Management
4Integrated Marketing Communication, Campaign Planning, Leadership Communication, Dissertation/Project Work

Career Opportunities after MA in Advertising, PR & Corporate Communication

Graduates from this program have diverse career opportunities in the following roles:

SectorRoles
Advertising AgenciesAccount Executive, Copywriter, Media Planner
Public Relations FirmsPR Executive, Media Relations Specialist
Corporate CommunicationCorporate Communication Manager, Content Strategist
Digital Media AgenciesSocial Media Manager, Digital Strategist
Media HousesContent Writer, Communication Consultant
Event Management FirmsEvent Coordinator, Sponsorship Manager

The course is a comprehensive learning experience through case studies, hands-on workshops, guest lectures, and industry interactions.

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