Sharda University

MBA in Marketing Management at Sharda University

Marketing is an essential function in any business organization. MBA in Marketing Management is a two-year postgraduate course that focuses on developing expertise in understanding market dynamics, consumer behavior, digital marketing strategies, and more. The course is tailored to provide students with comprehensive knowledge and industry insights to prepare them for leadership roles in marketing.

Program Duration 

The MBA in Marketing Management at Sharda University is designed to be completed in two years. During this period, students will engage in coursework, projects, internships, and other activities that will enhance their learning experience. The program includes both theoretical and practical modules, ensuring students gain a deep understanding of marketing strategies and business operations.

Eligibility Criteria for MBA (Marketing Management) 

To apply for the MBA in Marketing Management at Sharda University, candidates must meet the following eligibility requirements:

• Graduation with minimum 50% marks: The candidate must have completed their undergraduate degree in any discipline with a minimum aggregate of 50% marks from a recognized university.

• Proficiency in English Communication: Since the course is delivered in English, candidates are expected to have proficiency in both written and spoken English.

• SUAT (Sharda University Admission Test) / MAT / CAT / XAT Score:

  • Candidates must have appeared for SUAT (online test), MAT with a minimum 75% percentile, or CAT/XAT with a 65% percentile or above.
  • Students are required to clear these tests to be eligible for the next stages of the selection process.

• Group Discussion & Personal Interview: Shortlisted candidates based on their entrance exam scores will be called for a Group Discussion (GD) and Personal Interview (PI). This is an essential part of the selection process, as it assesses the candidate’s communication skills, leadership abilities, and overall personality.

MBA (Marketing Management) Fees Structure

The fee for the MBA Marketing Management program at Sharda University is structured annually. The fees for each year are as follows:

The total fees for the entire 2-year program amount to ₹8,04,997. These fees cover tuition, study materials, and other academic resources provided by the university. It is important to note that the fee structure may vary slightly, and additional charges may apply for activities like field trips, workshops, and other extracurricular activities.

Note: The fees mentioned above are indicative and subject to change. Students are advised to check the official website or contact the university’s admissions office for the most up-to-date fee details.

MBA (Marketing Management) Course Structure

The MBA Marketing Management course is divided into 4 semesters, each with a distinct set of subjects designed to build on the previous semester's concepts. The curriculum covers a broad spectrum of marketing topics such as marketing research, consumer behavior, brand management, digital marketing, and strategic marketing. Below is a detailed outline of the subjects covered in the course:

The curriculum is designed to develop a strong foundation in marketing while also offering specialized electives to give students a competitive edge. Students will also have the opportunity to gain hands-on experience through internships, industry projects, and live case studies.

Why Choose Sharda University?

1. Reputed University: Sharda University is known for its academic excellence and world-class infrastructure. It is a recognized institution that provides an environment conducive to learning and development.

2. Strong Industry Connections: The university has collaborations with leading industry players, providing students access to valuable industry insights and opportunities to network with professionals.

3. Comprehensive Curriculum: The MBA Marketing Management program at Sharda University offers a balanced approach to learning, combining theoretical knowledge with practical skills needed to succeed in marketing.

4. Holistic Development: The program emphasizes overall personality development, including communication skills, leadership qualities, critical thinking, and problem-solving skills, making students well-rounded professionals.

5. Placement Assistance: Sharda University provides placement assistance through its dedicated placement cell, which helps students secure jobs in leading companies. The placement records are impressive, with students being placed in top-notch marketing positions globally.

The MBA in Marketing Management from Sharda University offers students an excellent opportunity to develop expertise in marketing and build a successful career in the dynamic field of marketing. With a solid academic foundation, industry exposure, and personalized attention, this program ensures that students graduate with the skills, knowledge, and confidence to excel in the competitive marketing landscape.