XIC Mumbai

Xavier Institute of Communications (XIC), Mumbai, is one of India's most reputed media and communication institutes. Established in 1969, it functions under St. Xavier’s College Society Trust and is known for offering hands-on training in mass communication, journalism, PR, advertising, and more.

It’s not just the brand name that stands out—XIC offers a focused curriculum, top-tier industry exposure, and a strong alumni network that sets students up for real-world success in the communication field.

XIC Mumbai Popular Courses

Xavier Institute of Communications (XIC) Mumbai is one of India’s premier institutes for media, communication, and journalism studies. Affiliated with St. Xavier’s College, XIC Mumbai blends theoretical frameworks with hands-on industry exposure. For students interested in building a career in media, advertising, journalism, and digital communication, XIC offers a range of popular postgraduate diploma courses that consistently attract high application volumes each year.

1. Post Graduate Diploma in Journalism & Mass Communication (PGD JMC)

One of the flagship programs, the JMC course prepares students for careers in news reporting, editorial, digital media, and content creation. With modules on ethics, news writing, feature writing, and broadcast journalism, it is ideal for those who wish to work across print, television, or online platforms.

2. Post Graduate Diploma in Advertising & Marketing Communication (PGD AMC)

This course is designed for those aiming to enter the creative world of advertising. Students gain insight into brand strategy, consumer behavior, media planning, and campaign design. The course encourages live projects and internships, helping students build strong portfolios.

3. Post Graduate Diploma in Public Relations & Corporate Communication (PGD PR)

A highly sought-after course, the PR & Corporate Communication program equips students to handle strategic communication for brands and corporates. It includes training in media relations, crisis communication, corporate reputation, and event management.

4. Post Graduate Diploma in Film, Television & Digital Video Production (PGD FTV)

For aspiring filmmakers and video content creators, this course combines storytelling, scripting, camera work, direction, and post-production. Students gain hands-on experience using professional equipment and editing software, often working on short films and documentaries during the program.

5. Post Graduate Diploma in Digital Media (PGD DM)

As digital platforms continue to dominate the media space, this program trains students in digital content strategy, social media marketing, SEO, web analytics, and digital storytelling. Ideal for those looking to enter roles like digital strategists, content marketers, or social media managers.

If you're passionate about media and communication, XIC Mumbai’s popular courses offer a powerful foundation to begin your journey. With strong industry alignment and a reputation for excellence, these programs are not just educational—they are transformational.

XIC Mumbai Admission Process

If you're aiming for a career in media, communication, or journalism, Xavier Institute of Communications (XIC) Mumbai is likely already on your radar. Known for its industry-aligned programs, experienced faculty, and strong alumni network, XIC receives thousands of applications every year. Here's everything you need to know about the XIC Mumbai admission process, step-by-step, to help you make informed decisions.

1. Courses Offered at XIC Mumbai

XIC offers post-graduate diploma (PGD) programs in:

• Journalism & Mass Communication (JAM)

• Advertising & Marketing Communication (AMC)

• Public Relations & Corporate Communication (PR)

• Film, Television & Digital Video Production (FTV)

• Event Planning & Experiential Marketing (EPM)

• Digital Media (DM)

All programs are one-year full-time courses designed to bridge academic learning and industry expectations.

2. Eligibility Criteria

• A candidate must be a graduate in any discipline (10+2+3) from a recognized university.

• Final-year students awaiting results can also apply.

• A minimum of 35 years is the upper age limit at the time of application.

3. XIC Online Entrance Test (OET)

The first step in the XIC Mumbai admission process is the Online Entrance Test (OET). Here’s how it works:

• Format: Objective and subjective questions

• Duration: 90 minutes

• Weightage: 60% objective (general knowledge, language skills, logical reasoning) + 40% subjective (writing skills & creative thinking)

• Mode: Online (can be taken from home)

Pro Tip: Practice writing essays and brush up on current affairs, trending topics, and basic communication theory to crack the subjective part.

4. Personal Interview (PI)

Shortlisted candidates based on the OET are called for a Personal Interview, which may be conducted online or offline.

• Evaluation Parameters: Communication skills, creative aptitude, clarity of career goals, and personality.

• Duration: 15–20 minutes

Real Insight: The interview panel appreciates originality, a clear understanding of the chosen course, and awareness of the media landscape.

5. Final Selection

The final merit list is prepared by combining scores from the OET and the Personal Interview. Selected candidates receive an offer email with details of the fee payment, course commencement, and orientation.

6. Admission Tips from Current Students

• “Focus on what you want to do in media. XIC looks for clarity, not just academic scores.” – JAM Student, 2023 Batch

• “The subjective paper is where you can shine. Be creative and authentic in your answers.” – AMC Student, 2022

• “Interviewers are warm but sharp. Know your motivations for applying.” – PR Alumni, 2021.

The XIC Mumbai admission process is competitive but fair, designed to find students with passion, creativity, and a strong sense of purpose. Preparing with real intent and authenticity will give you the best shot at securing your place in one of India’s most prestigious communication institutes.

 XIC Mumbai Cut Off 2025

The Xavier Institute of Communications (XIC), Mumbai, conducts an Online Entrance Test (XIC OET) followed by a personal interview for admission into its flagship Post Graduate Diploma programs. The cut off refers to the minimum score required in the OET (out of 100) to qualify for the interview round.

There is no officially declared fixed cut off, but based on previous year trends, candidates scoring above 65-70 marks in the entrance test are usually shortlisted for the next stage.

XIC Courses with Entrance Cut Off Trends (Expected)

Factors Affecting XIC Cut Off Each Year

1. Number of Applicants – Higher competition raises the bar.

2. Difficulty Level of OET – A tougher test might lower the cut off.

3. Course Preference Trends – Popular courses like Journalism have higher cut offs.

4. Quality of Applications – Strong SOPs and diverse backgrounds help.

Selection Process After XIC Cut Off

1. OET Shortlisting – Online test of 100 marks (objective + subjective).

2. Personal Interview – Conducted online/offline; focuses on creativity, awareness, and communication.

3. Final Merit List – Based on combined OET + Interview + SOP evaluation.

Clearing the XIC Mumbai Cut Off 2025 is the first step toward entering one of India’s most reputed communication institutes. Stay updated with official notifications, focus on preparation, and aim for a balanced score in both objective and descriptive sections to secure your seat.

XIC Mumbai Placements 2025

Xavier Institute of Communications (XIC), Mumbai is one of India’s premier media institutes, offering postgraduate diploma courses in journalism, advertising, public relations, and digital media. One of the key concerns for any aspiring media student is understanding the placement scenario at XIC Mumbai — and this guide provides clear, realistic insights.

Placement Highlights at XIC Mumbai

• Average Package: 4.5 – 6.5 LPA (varies by course and prior experience)

• Top Roles Offered: Content Writer, Copywriter, PR Executive, Social Media Manager, Brand Executive, Account Executive, Digital Marketing Analyst

• Recruiters: Ogilvy, Lowe Lintas, Edelman, Weber Shandwick, Times Group, Scroll, CNBC, Republic TV, Schbang, Tonic Worldwide, among others

• Placement Support: Dedicated Career Cell, internship-to-job pipeline, networking events, alumni-driven referrals.

Course-wise Placement Trends

1. PG in Advertising & Marketing Communication (AMC)

• Highly placed in top advertising and creative agencies

• Roles include: Copywriter, Account Planner, Client Servicing

• Recruiters: Ogilvy, FCB Ulka, Leo Burnett, Schbang

2. PG in Journalism & Mass Communication (JAM)

• Students are recruited by news channels, online publications, and digital content platforms

• Roles include: Reporter, Producer, Digital Journalist

• Recruiters: NDTV, Republic, CNBC, The Quint, Scroll, Mint

3. PG in Public Relations & Corporate Communication (PR)

• High industry demand from PR firms and corporate communication wings

• Roles include: PR Associate, Media Relations Manager, Brand Communication Lead

• Recruiters: Edelman, Adfactors PR, Weber Shandwick

4. PG in Digital Media

• Growing demand from digital-first companies and startups

• Roles include: Social Media Strategist, SEO Executive, Content Marketing Manager

• Recruiters: Tonic Worldwide, FoxyMoron, White Rivers Media

Internship to Job Pipeline

Nearly all courses at XIC Mumbai have a compulsory internship component, lasting 6-8 weeks. These internships often act as trial runs for full-time placements. Many students convert their internships into permanent jobs based on performance.

Alumni Network

XIC’s alumni base is strong in both legacy media and digital-first companies. The institute’s alumni mentorship and referral culture significantly helps students in securing quality placements. Several ex-students now hold senior positions in top agencies and newsrooms across India.

While XIC Mumbai placements may not follow a traditional B-school placement model with high-paying bulk recruiters, the institute offers industry-relevant roles, strong career mentorship, and access to top-tier media and communication companies. The quality of work, brand exposure, and networking opportunities make it a valuable launchpad for media aspirants.

XIC Mumbai Ranking 2025

Xavier Institute of Communications (XIC), Mumbai is one of India’s most prestigious institutions in the field of media and communication. Affiliated with St. Xavier’s College, the institute offers postgraduate diploma programs in journalism, public relations, advertising, film, and digital media. Here's what you need to know about its rankings and reputation:

National Rankings & Recognition

• India Today Media Rankings (2024): Ranked among the Top 5 media colleges in India.

• Outlook Rankings: XIC consistently features in the Top 10 for Mass Communication and Journalism.

• The Week Magazine: XIC is ranked for its strong alumni network and industry integration.

Course-Wise Reputation

• Journalism & Mass Communication: Highly ranked for practical exposure and strong placement assistance in top media houses like NDTV, The Indian Express, and Times Network.

• Advertising & Marketing Communication: Known for producing creative professionals who go on to work with major agencies like Ogilvy, Lowe Lintas, and Dentsu.

• Public Relations & Corporate Communication: Well-rated for its industry-led training and internship opportunities with top PR firms like Adfactors and Edelman.

• Film, TV & Digital Video Production: Gains recognition for hands-on training and industry projects with leading production houses and OTT platforms.

What Sets XIC Apart?

• Strong industry connections and guest lectures from senior professionals.

• Emphasis on real-world assignments, newsroom simulations, and production work.

• Located in Mumbai, the media capital of India, giving students instant access to internships and events.

• Alumni network includes renowned journalists, ad filmmakers, and media entrepreneurs.

If you're planning to build a career in media, communication, or digital content, XIC Mumbai ranks among the top institutes in the country. Its legacy, curriculum, and strong media-industry interface make it a leading choice for aspiring communicators.